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JOHN WILEY & SONS
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Introduction to private equity, debt and real assets / Cyril DEMARIA / Chichester (GB) : JOHN WILEY & SONS (2020)
Titre : Introduction to private equity, debt and real assets : From Venture Capital to LBO, Senior to Distressed Debt, Immaterial to Fixed Assets Type de document : Livre Auteurs : Cyril DEMARIA Mention d'édition : 3d ed. Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2020 Importance : 452 p. ISBN/ISSN/EAN : 978-1-119-53738-0 Langues : Anglais (eng) Mots-clés : Management
CAPITAL INVESTISSEMENT ; CAPITAL RISQUE ; ETHIQUE PROFESSIONNELLEIndex. décimale : 131.83 CAPITAL INVESTISSEMENT Résumé : Building on and refining the content of previous editions, Introduction to Private Equity, Debt and Real Assets, Third Edition adopts the same logical, systematic, factual and long-term perspective on private markets (private equity, private debt and private real assets) combining academic rigour with extensive practical experience.
The content has been fully revised to reflect developments and innovations in private markets, exploring new strategies, changes in structuring and the drive of new regulations. New sections have been added, covering fund raising and fund analysis, portfolio construction and risk measurement, as well as liquidity and start-up analysis. In addition, private debt and private real assets are given greater focus, with two new chapters analysing the current state of these evolving sectors.
This book provides a balanced perspective on the corporate governance challenges affecting the industry and draws perspectives on the evolution of the sector.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577793 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 056615 332.6 DEM Livre Library Campus de Reims Salle de lecture Disponible J7244 131.83 DEM Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Investment Banking for Dummies Type de document : e-book Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2020 Importance : 403 p. ISBN/ISSN/EAN : 978-1-119-65870-2 Langues : Anglais (eng) Mots-clés : Management
BANQUE CENTRALE ; BCE ; CAPITAL INVESTISSEMENTRésumé : Get started in investment banking Ace your investment bank course Navigate bull and bear markets Excel in the world of investment banking One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals. This book tracks to typical university courses on the subject and helps students and professionals understand the fundamentals of investment banking. With new and updated content, this edition addresses the major financial changes that have occurred in recent years. Inside... Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=506753 The Four Steps to the Epiphany : Successful Strategies for Products That Win / Steve BLANK / Chichester (GB) : JOHN WILEY & SONS (2020)
Titre : The Four Steps to the Epiphany : Successful Strategies for Products That Win Type de document : e-book Auteurs : Steve BLANK, Auteur Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2020 Importance : 383 p. (illimité) ISBN/ISSN/EAN : 978-1-119-69028-3 Langues : Anglais (eng) Mots-clés : Management
TECHNIQUE DE VENTE ; MARKETING ACHAT ; START-UPRésumé :
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509645 Advances in Financial Machine Learning / Marcos LOPEZ DE PRADO / Chichester (GB) : JOHN WILEY & SONS (2018)
Titre : Advances in Financial Machine Learning Type de document : e-book Auteurs : Marcos LOPEZ DE PRADO, Auteur Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2018 Importance : 395 p. ISBN/ISSN/EAN : 978-1-119-48211-6 Langues : Anglais (eng) Mots-clés : Management
ALGORITHME ; MATHEMATIQUES FINANCIERESRésumé : Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. Readers will learn how to structure Big data in a way that is amenable to ML algorithms; how to conduct research with ML algorithms on that data; how to use supercomputing methods; how to backtest your discoveries while avoiding false positives. The book addresses real-life problems faced by practitioners on a daily basis, and explains scientifically sound solutions using math, supported by code and examples. Readers become active users who can test the proposed solutions in their particular setting. Written by a recognized expert and portfolio manager, this book will equip investment professionals with the groundbreaking tools needed to succeed in modern finance. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=513355 Experiential Marketing / Kerry SMITH / Chichester (GB) : JOHN WILEY & SONS (2016)
Titre : Experiential Marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : Livre Auteurs : Kerry SMITH ; Dan HANOVER Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2016 Importance : 214 p. ISBN/ISSN/EAN : 978-1-119-14587-5 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING EXPERIENTIEL ; MARQUEIndex. décimale : 121.26 MARKETING EXPERIENTIEL Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142504 Autre formatExemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 051172 658.8/SMI Livre Library Campus de Reims Salle de lecture Disponible J5549 121.26 SMI Livre Library Campus de Rouen Salle de lecture Disponible J5550 121.26 SMI Livre Library Campus de Rouen Salle de lecture Disponible J5551 121.26 SMI Livre Library Campus de Rouen Salle de lecture Exclu du prêt PermalinkLiquidity Risk Management : A Practitioner's Perspective / Shyam VENKAT / Chichester (GB) : JOHN WILEY & SONS (2016)PermalinkAccounting for derivatives: / Juan RAMIREZ / Chichester (GB) : JOHN WILEY & SONS (2015)PermalinkGet rich with dividends / Marc LICHTENFELD / Chichester (GB) : JOHN WILEY & SONS (2015)PermalinkOptimize Your Greatest Asset -- Your People : How to Apply Analytics to Big Data to Improve Your Human Capital Investments / Gene PEASE / Chichester (GB) : JOHN WILEY & SONS (2015)PermalinkThe Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management / Ashok SOM / Chichester (GB) : JOHN WILEY & SONS (2015)PermalinkIntermediate Accounting / Donald E. KIESO / Chichester (GB) : JOHN WILEY & SONS (2014)PermalinkPermalinkCrowdsourcing / Jean Fabrice LEBRATY / Chichester (GB) : JOHN WILEY & SONS (2013)PermalinkDesign thinking for strategic innovation / Idris MOOTEE / Chichester (GB) : JOHN WILEY & SONS (2013)Permalink
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