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Titre : Data-driven organization design : sustaining the competitive edge through organizational analytics Type de document : e-book Auteurs : Rupert MORRISON, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : 368 p. (100 crédits) ISBN/ISSN/EAN : 978-0-7494-7442-3 Prix : 287 EUR Langues : Anglais (eng) Mots-clés : Management
ANALYSE DES DONNEES ; ORGANISATION DU TRAVAIL ; PERFORMANCE ; STATISTIQUE DESCRIPTIVE ; SCIENCE DE L'INFORMATIONRésumé : Data-driven Organization Design shows how to collect the right data on organizations, present it meaningfully and ask the right questions of it to help complex, fluid organizations constantly evolve and meet moving objectives. Through the use of case studies, practical tips, and sample exercises, it explains in detail how to use data and analytics to connect all the elements of the system so you can design an environment for people to perform, an organization which has the right people, in the right place, doing the right things, at the right time. Whether you are looking to implement a long-term transformation, large redesign, or a one-off small scale project, Data-driven Organization Design will guide you through making the most of organizational data and analytics to drive business performance. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=233066 Decoding the irrational consumer / Darren BRIDGER / Kogan Page (2015)
Titre : Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research Type de document : Livre Auteurs : Darren BRIDGER, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : 210 p. ISBN/ISSN/EAN : 978-0-7494-7384-6 Prix : 45 EUR Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; PUBLICITE ; COMPORTEMENT DU CONSOMMATEURRésumé : "New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subconscious, rather than by purely rational calculations. Asking direct questions, as the global marketing and advertising research industry has previously depended on, is no longer enough. Instead, the industry requires a new generation of research tools, such as: behavioral economics, eye-tracking, implicit response measures, and facial coding to find the truth behind what consumers are saying. Decoding the Irrational Consumer provides marketers and researchers with an overview of each of these new research tools and techniques, their individual strengths and weaknesses, and how they can be used to generate consumer insights. Chapter topics cover: key principles and applications, facial coding, heuristics, behavioral experiments, biometric data, prediction markets, creating smarter surveys, and how to combine techniques. An accompanying website will include interviews with industry leaders, example projects, and an annotated bibliography"-- "Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioral economics, eye-tracking, implicit response measures, and facial coding can measure and illuminate these irrational drives. However, whilst there are many books on this subject, none cover all these techniques and the key theories in a way that helps marketers become neuroliterate. Decoding the Irrational Consumer will equip marketers and researchers with an understanding of each neuromarketing tool, its relative strengths and weaknesses, and how to use it to generate consumer insights. Decoding the Irrational Consumer demonstrates how to interpret data and turn it into actionable insights. It explains the pros and cons of each data-source, and when to use them. Finally, it explains when and how data from different sources can be combined. By reading this book, practitioners will have all the key conceptual and theoretical tools to take control of understanding subconscious responses. From briefing the data-processing people, to conferring with neuroscientists and technicians, they will be in the best position to glean practical insights from the data. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations enabling marketers to gain confidence in applying the tools and techniques and in commissioning external research"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158331 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 050696 658.834/BRI Livre Library Campus de Reims Salle de lecture Disponible Engaging change / Mark WILCOX / Kogan Page (2015)
Titre : Engaging change : a people-centred approach to business transformation Type de document : Livre Auteurs : Mark WILCOX, Auteur ; Mark JENKINS, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : XV; 238 p. ISBN/ISSN/EAN : 978-0-7494-7291-7 Prix : 45 EUR Note générale : Bibliogr. p.227-229. Index. Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT ORGANISATIONNEL ; SOCIOLOGIE DES ORGANISATIONS ; LEADERSHIPRésumé : "Going behind-the-scenes of change management, Wilcox and Jenkins explains the psychology behind managing resistance, getting employee support, and transforming mindsets, providing managers, consultants, and practitioners a link between theory and practice. Engaging Change addresses current challenges including how to understand the environmental context driving the need for change, how to initiate and sustain momentum throughout the change program, how to institutionalize structural and behavioral change, and how to create a compelling vision using social psychology. It also explains different theories of motivation and applies them directly to the change process and examine the major factors behind an organization's failure to execute change, along with ways to mitigate those factors. Illustrated throughout with case studies from Nestle, Sony, Microsoft, and other companies, this book gives change managers the confidence and knowledge to assess the elements affecting an organization's "change readiness" and to effectively manage them throughout the change life cycle. "-- "Any significant organizational level change initiative is dependent on the engagement of the people working in that organization. Without engagement, change will falter and ultimately fail. Engaging Change goes behind the scenes of change management to help managers, consultants and practitioners understand why some things work and why others don't. Engaging Change addresses current challenges such as how to understand the environmental context driving the need for change; how to initiate and sustain momentum throughout the change programme; how to institutionalize structural and behavioural change; and how to create compelling visions. With case studies from Sony, NestlÐe, Redcats (who own La Redoute, for example) and the British Army, the text provides practice-based insights into the realities of leading sustainable change"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156979 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 048379 658.406/WIL Livre Library Campus de Reims Salle de lecture Disponible Food supply chain management and logistics / Samir DANI / Kogan Page (2015)
Titre : Food supply chain management and logistics : from farm to fork Type de document : Livre Auteurs : Samir DANI, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : xviii, 260 p. ISBN/ISSN/EAN : 978-0-7494-7364-8 Prix : 60 EUR Note générale : Bibliogr. p. 251-255. Index. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; PRODUIT ALIMENTAIRE DIVERS SECTEURRésumé : "It is important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population. Food Supply Chain Management and Logistics covers the food supply chain from "farm" to "fork," taking into consideration the various challenges and supporting mechanisms to make sure the food that reaches the consumers' plates is safe. This book explores key aspects of food supply chains from a management and social perspective, including: Food supply chains: production, manufacturing Food logistics Food regulation, safety and quality Food sourcing Food retailing Risk management Food innovation Technology trends Food sector and economic regeneration Challenges in International food supply chains Triple bottom line trends in the food sector Food security and future challenges"-- "With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population. Food Supply Chain Management and Logistics is an exciting new text that provides an accessible and essential guide to food supply chain management, considering the food supply chain from 'farm' to 'fork'. Samir Dani shows the reader how to stay ahead of the game by keeping abreast of global best practice, harnessing the very latest technology and squeezing efficiency and profit from increasingly complex supply chains. This book covers essential topics in food supply chain management, including: food supply chain production and manufacturing; food logistics; food regulation, safety and quality; food sourcing; food retailing; risk management; food innovation; technology trends; food sector and economic regeneration; challenges in International food supply chains; triple bottom line trends in the food sector; food security and future challenges"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158217 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 050585 338.476 64/DAN Livre Library Campus de Reims Salle de lecture Disponible Green logistics / Kogan Page (2015)
Titre : Green logistics : improving the environmental sustainability of logistics Type de document : Livre Mention d'édition : Third edition Editeur : Kogan Page Année de publication : 2015 Importance : xxi, 426 p. ISBN/ISSN/EAN : 978-0-7494-7185-9 Prix : 40 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; ENVIRONNEMENT ; LOGISTIQUEIndex. décimale : 141.43 LOGISTIQUE Résumé : As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. Green Logistics provides a unique insight on the environmental aspects of logistics. Edited by a leading team of academics with contributions from global industry leaders and researchers, it examines key issues facing the logistics industry today. Fully updated and revised, the 3rd Edition introduces new contributors and insightful international case studies that illustrate the impact of green logistics in practice. It includes a new chapter about green hinterland logistics considering port and maritime issues written by Jean-Paul Rodrigue and Adolf Ng. The updated edition also includes a postscript tackling the most prevalent trends that have recently emerged onto the logistics landscape, including 3D printing. Ideal for use on related courses, it includes indispensable downloadable supporting materials as well as technical information and guidelines for teachers and lecturers. Receiving endorsement by the Chartered Institute of Logistics and Transport (CILT) is testament to the fact that Green Logistics is leading the way in current thinking on environmental logistics. This book is divided into 5 easily navigable sections. Part One assesses the environmental impact of logistics, Part Two takes a strategic perspective on green logistics, Part Three takes an operational perspective, Part Four looks at key issues in environmental logistics, and Part Five provides a public policy perspective on green logistics. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158352 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 051053 658.7/GRE Livre Library Campus de Reims Salle de lecture Disponible J6658 141.43 GRE Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkPermalinkMarketing analytics / Mike GRIGSBY / Kogan Page (2015)PermalinkOn purpose / Shaun SMITH / Kogan Page (2015)PermalinkPaid attention / Faris YAKOB / Kogan Page (2015)PermalinkPeople risk management / Keith BLACKER / Kogan Page (2015)PermalinkPersuasive copywriting / Andy MASLEN / Kogan Page (2015)PermalinkProfessional services marketing handbook / Nigel CLARK / Kogan Page (2015)PermalinkRethinking prestige branding / Wolfgang SCHAEFER / Kogan Page (2015)PermalinkSocial media recruitment / Andy HEADWORTH / Kogan Page (2015)PermalinkSuccessful project sponsorship / Michiel van der MOLEN / Kogan Page (2015)PermalinkThe Agile Organization : How to Build an Innovative, Sustainable and Resilient Business Ed. 1 / Linda HOLBECHE / Kogan Page (2015)PermalinkThe brand challenge / Kartikeya KOMPELLA / Kogan Page (2015)PermalinkThe mindset of success / Jo OWEN / Kogan Page (2015)PermalinkThe A to Z of careers and jobs / Susan HODGSON / Kogan Page (2015)PermalinkUltimate aptitude tests / Jim BARRETT / Kogan Page (2015)PermalinkUltimate cover letters / Martin John YATE / Kogan Page (2015)PermalinkUltimate CV / Martin John YATE / Kogan Page (2015)PermalinkUltimate job search / Lynn WILLIAMS / Kogan Page (2015)Permalink
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