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Understanding project management / Gary STRAW / Kogan Page (2015)
Titre : Understanding project management : skills and insights for successful project delivery Type de document : Livre Auteurs : Gary STRAW, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : XI; 312 p. ISBN/ISSN/EAN : 978-0-7494-7055-5 Prix : 45 EUR Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DE PROJETRésumé : "Aimed specifically at practicing managers and EMBA students, Understanding Project Management balances the reflective practice necessary to develop analytical skills and the knowledge needed to utilize different tools and techniques in real world situations. Author Gary Straw takes a unique approach to the study of project management by emphasizing international aspects and dilemmas and global issues relevant to the contemporary world. He also addresses change/dealing with the unexpected and leadership within change and organizational management, taking the "person" perspective to evaluate a range of project scenarios. By including learning objectives, diagrams, activities, highlighted key points, annotated further reading, and free online resources, this is an ideal book for independent or classroom study"-- "Understanding Project Management takes an applied approach to the study of project management, carefully balancing reflective practice and methodology necessary for successful deployment of tools and techniques in the real world. Including plenty of practical examples as well as contemporary real-world case studies, it takes a unique approach to the study of project management with an emphasis on international aspects and dilemmas that are increasingly common in the contemporary world. With a host of features to encourage reflection and reinforce learning, it is the ideal complement for independent or classroom study on a range of business courses. This textbook helps managers understand project management, develop perspectives in application, and, through reflection, enables them to develop a project management capability, at an individual, organization or project level. The content throughout is guided by practice, making this an essential read for anyone wishing to make a success of the project management role"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156981 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 048381 658.404/STR Livre Library Campus de Reims Salle de lecture Disponible What is a 21st century brand? / Nick KENDALL / Kogan Page (2015)
Titre : What is a 21st century brand? : new thinking from the next generation of advertising leaders Type de document : Livre Auteurs : Nick KENDALL, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : xiii, 416 p. ISBN/ISSN/EAN : 978-0-7494-7262-7 Prix : 60 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARQUE ; PUBLICITERésumé : "The Excellence Diploma is a rigorous twelve-month program designed by the Institute of Practitioners in Advertising (IPA)-the professional body for advertising, media, and marketing communications agencies in the UK-for practitioners fascinated by brands. It is their most prestigious qualification and is known as the "MBA of brands." The culmination of the course is a 5,000-7,000 word essay that focuses on the future of brands and brand communications. What is a 21st Century Brand? is not just a collection of the best essays from the last ten years (since the beginning of the program), it also allows the authors, who have gone on to have successful careers at agencies such as Saatchi & Saatchi, Ogilvy & Mather, and BBDO, to come back and analyze and comment on their original thesis in light of what they know now. It also includes new writing from leading industry thinkers including Stephen Woodford, Chairman at Lexus, and David Wilding, Director of Planning at Twitter UK.With a focus on challenging the status quo, the book asks us to question how we perceive brands, how to build them and, most of all, how to make them better. Consisting of 21 essays, What is a Brand? sets out to answer the eponymous question in order to sensibly define what kind of brand idea we need, how to engage people and how the agency business should be organized to deliver it"-- "What is a 21st Century Brand? celebrates 10 years of the IPA Excellence Diploma, showcasing the very best talent and thought leadership from the past decade. Edited by Nick Kendall and produced in partnership with the IPA, the book features original papers from the diploma, fresh analysis of their work by the delegates themselves and new writing from leading industry thinkers including Mark Earls, Stephen Woodford, David Wilding and Ian Priest. With a focus on challenging the status quo, the book asks us to question how we perceive brands, how to build them and, most of all, how to make them better. Consisting of 21 essays, or provocations, What is a 21st Century Brand? sets out to answer the eponymous question in order to sensibly define what kind of brand idea we need, how to engage people and how the agency business should be organised to deliver it. With contributions from past candidates now at agencies such as Agency Republic, The Bakery, BBDO, BBH, DDB, Karmarama, MEC, Naked Communications, Saatchi and Saatchi and Ogilvy and Mather, it covers cutting-edge thinking across all areas of advertising and highlights that today's most successful agencies and advertisers are those who are embracing the changes to how the average person consumes content, looking to the future and constantly striving to increase their level of professionalism. By providing insight from multiple perspectives, it is ideal for advertising professionals and planners wishing to further understand brands to advance their careers"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159575 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 055065 658.82/KEN Livre Library Campus de Reims Salle de lecture Disponible
Titre : Armstrong's Handbook of Human Resource Management Practice Type de document : e-book Auteurs : Michael ARMSTRONG, Auteur Mention d'édition : Thirteenth edition Editeur : Kogan Page Année de publication : 2014 Importance : xxxviii, 846 p. ISBN/ISSN/EAN : 978-0-7494-6965-8 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
CAPITAL HUMAIN ; GESTION DES RESSOURCES HUMAINESMots-clés candidats : Personnel management Index. décimale : E-book Résumé : Armstrong's Handbook of Human Resource Management Practice is the classic text for all students and practitioners of HRM. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it includes in-depth coverage of all the key areas essential to the HR function. In addition it has two sections of toolkits with easily applicable skills and knowledge for the every needs of every practitioner. The 13th edition, introducing Stephen Taylor as co-author, has been updated throughout to reflect the latest thinking in HRM. It includes new information on employment law and a more detailed look at international concerns in HRM. Comprehensive online support material is provided for the instructor, student and now also the practitioner, providing a complete resource for teaching and self-learning. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156588 Armstrong's Handbook of Human Resource Management Practice / Michael ARMSTRONG / Kogan Page (2014)
Titre : Armstrong's Handbook of Human Resource Management Practice Type de document : Livre Auteurs : Michael ARMSTRONG, Auteur Mention d'édition : Thirteenth edition Editeur : Kogan Page Année de publication : 2014 Importance : xxxviii, 846 p. ISBN/ISSN/EAN : 978-0-7494-6964-1 Prix : 60 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
CAPITAL HUMAIN ; GESTION DES RESSOURCES HUMAINESMots-clés candidats : Personnel management Résumé : Armstrong's Handbook of Human Resource Management Practice is the classic text for all students and practitioners of HRM. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it includes in-depth coverage of all the key areas essential to the HR function. In addition it has two sections of toolkits with easily applicable skills and knowledge for the every needs of every practitioner. The 13th edition, introducing Stephen Taylor as co-author, has been updated throughout to reflect the latest thinking in HRM. It includes new information on employment law and a more detailed look at international concerns in HRM. Comprehensive online support material is provided for the instructor, student and now also the practitioner, providing a complete resource for teaching and self-learning. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156698 Autre formatExemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 048206 658.3/ARM Livre Library Campus de Reims Salle de lecture Disponible
Titre : Digital branding : a complete step-by-step guide to strategy, tactics and measurement Type de document : e-book Auteurs : Daniel ROWLES Editeur : Kogan Page Année de publication : 2014 Importance : 232 p. Présentation : illustrations ISBN/ISSN/EAN : 978-0-7494-6996-2 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; IMAGE DE MARQUE ; MARKETING STRATEGIQUE ; MARQUE ; MEDIARésumé : Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112955 Leading procurement strategy / Carlos MENA / Kogan Page (2014)PermalinkPermalinkUnderstanding digital marketing / Damian RYAN / Kogan Page (2014)PermalinkHow to pass graduate psychometric tests / Mike BRYON / Kogan Page (2013)PermalinkPermalinkArmstrong's handbook of management and leadership / Michael ARMSTRONG / Kogan Page (2012)PermalinkConsumer mind [the] / Pepe MARTINEZ / Kogan Page (2012)PermalinkFashion brands / Mark TUNGATE / Kogan Page (2012)PermalinkPaid, owned, earned / Nick BURCHER / Kogan Page (2012)PermalinkHow to pass selection tests / Mike BRYON / Kogan Page (2011)PermalinkIQ and psychometric test workbook / Philip CARTER / Kogan Page (2011)PermalinkPermalinkCategory management in purchasing / Jonathan O'BRIEN / Kogan Page (2009)PermalinkPermalinkComplete guide to buying property abroad [The] / Liz HODGKINSON / Kogan Page (2008)PermalinkFamily wars / Grant GORDON / Kogan Page (2008)PermalinkGreat answers to tough interview questions / Martin John YATE / Kogan Page (2008)PermalinkMaking sense of change management / Esther CAMERON / Kogan Page (2008)PermalinkBrand Royalty / Matt HAIG / Kogan Page (2006)PermalinkUnderstanding brands / Peter CHEVERTON / Kogan Page (2006)PermalinkCreating passion brands / Helen EDWARDS / Kogan Page (2005)PermalinkA handbook of management and leadership / Michael ARMSTRONG / Kogan Page (2005)PermalinkHow to grow leaders / John ADAIR / Kogan Page (2005)PermalinkKey account management / Peter CHEVERTON / Kogan Page (2004)PermalinkKey account management / Peter CHEVERTON / Kogan Page (2004)PermalinkPhilosophy of branding / Thom BRAUN / Kogan Page (2004)PermalinkBrand failures / Matt HAIG / Kogan Page (2003)PermalinkSuccessful global account management / Kevin WILSON / Kogan Page (2002)PermalinkAction learning / Ann L. MCGILL / Kogan Page (2001)PermalinkThe complete facilitator's handbook / John HERON / Kogan Page (1999)PermalinkThe Challenge of Problem-Based Learning / David BOUD / Kogan Page (1997)Permalink
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