Building a culture of innovation / Cris BESWICK / Kogan Page (2016)

Titre : Building a culture of innovation : a practical framework for placing innovation at the core of your business Type de document : Livre Auteurs : Cris BESWICK, Auteur ; Derek BISHOP, Auteur ; Jo GERAGHTY, Auteur Editeur : Kogan Page Année de publication : 2016 Importance : ix, 216 p. ISBN/ISSN/EAN : 978-0-7494-7447-8 Prix : 45 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management INNOVATION ; INNOVATION TECHNOLOGIQUE ; STRATEGIE Résumé : Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158335

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051051	658.406/BES	Livre	Library Campus de Reims	Salle de lecture	Disponible

Corporate brand personality / Lesley EVERETT / Kogan Page (2016)

Titre : Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity Type de document : Livre Auteurs : Lesley EVERETT, Auteur Editeur : Kogan Page Année de publication : 2016 Importance : 192 p. ISBN/ISSN/EAN : 978-0-7494-7137-8 Prix : 38 EUR Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; MARQUE ; GESTION DU MARKETING ; RESPONSABILITE SOCIALE DE L'ENTREPRISE Résumé : "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158179

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050619	658.827/EVE	Livre	Library Campus de Reims	Salle de lecture	Disponible

Digital marketing strategy / Simon KINGSNORTH / Kogan Page (2016)

Titre : Digital marketing strategy : an integrated approach to online marketing Type de document : Livre Auteurs : Simon KINGSNORTH, Auteur Mention d'édition : 1st Edition. Editeur : Kogan Page Année de publication : 2016 Importance : xiii, 324 p. ISBN/ISSN/EAN : 978-0-7494-7470-6 Prix : 45 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management INTERNET ; MARKETING STRATEGIQUE ; COMMERCE ELECTRONIQUE Résumé : "Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding"-- "The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158472

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050600	658.872/KIN	Livre	Library Campus de Reims	Salle de lecture	Disponible

Excellence in coaching / Jonathan PASSMORE / Kogan Page (2016)

Titre : Excellence in coaching : the industry guide Type de document : Livre Auteurs : Jonathan PASSMORE, Éditeur scientifique Mention d'édition : Third edition. Editeur : Kogan Page Année de publication : 2016 Importance : XXII; 336 p. ISBN/ISSN/EAN : 978-0-7494-7445-4 Prix : 45 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management COACHING Résumé : Published with the Association for Coaching, Excellence in Coaching presents cutting-edge thinking in the field of workplace coaching. This comprehensive industry guide enables coaches to achieve personal excellence in a rapidly evolving profession through a collection of best-practice material from some of the biggest names in the profession including Sir John Whitmore, Philippe Rosinski and Peter Hawkins. Part One covers the business of coaching, telling practitioners everything they need to know about setting up a coaching practice, defining the coaching requirements, building a business case and embedding best practice in workplace coaching. Part Two covers models and approaches including NLP, appreciative coaching, cognitive behavioural coaching and solution-focused coaching. Part Three considers issues around coaching including evaluating coaching programmes, ethics, and coaching supervision. This latest edition has been updated to reflect recent developments in the industry and includes a new chapter on team coaching. Excellence in Coaching is essential reading for practising coaches as well as for anyone studying coaching through the ILM, coaching training, a Master's course, or more generally as part of a psychology or business degree. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158200

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050592	658.314/PAS	Livre	Library Campus de Reims	Salle de lecture	Disponible

Social selling / Thomas HUGHES / Kogan Page (2016)

Titre : Social selling : Techniques to influence buyers and changemakers Type de document : Livre Auteurs : Thomas HUGHES ; Matt REYNOLDS Editeur : Kogan Page Année de publication : 2016 Importance : 194 p. ISBN/ISSN/EAN : 978-0-7494-7801-8 Prix : 28.47 EUR Langues : Anglais (eng) Mots-clés : Management RESEAU SOCIAL ; GESTION DU MARKETING ; INTERNET ; MARKETING STRATEGIQUE Index. décimale : 121.55 GESTION DU MARKETING Résumé : As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms. Note de contenu : Bibliogr. p. 189, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208951

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J5658	121.55 HUG	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Strength-based leadership coaching in organizations / Doug MACKIE / Kogan Page (2016)

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The 30 day MBA in marketing / Colin BARROW / Kogan Page (2016)

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The Handbook of International Trade and Finance / Anders GRATH / Kogan Page (2016)

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50 top tools for coaching / Gillian JONES / Kogan Page (2015)

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Armstrong's handbook of reward management practice / Michael ARMSTRONG / Kogan Page (2015)

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Coaching in times of crisis and transformation / Liz HALL / Kogan Page (2015)

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Data-driven organization design / Rupert MORRISON / Kogan Page (2015)  

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Decoding the irrational consumer / Darren BRIDGER / Kogan Page (2015)

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Engaging change / Mark WILCOX / Kogan Page (2015)

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Food supply chain management and logistics / Samir DANI / Kogan Page (2015)

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