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Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheGreen logistics / Kogan Page (2015)
Titre : Green logistics : improving the environmental sustainability of logistics Type de document : Livre Mention d'édition : Third edition Editeur : Kogan Page Année de publication : 2015 Importance : xxi, 426 p. ISBN/ISSN/EAN : 978-0-7494-7185-9 Prix : 40 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; ENVIRONNEMENT ; LOGISTIQUEIndex. décimale : 141.43 LOGISTIQUE Résumé : As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. Green Logistics provides a unique insight on the environmental aspects of logistics. Edited by a leading team of academics with contributions from global industry leaders and researchers, it examines key issues facing the logistics industry today. Fully updated and revised, the 3rd Edition introduces new contributors and insightful international case studies that illustrate the impact of green logistics in practice. It includes a new chapter about green hinterland logistics considering port and maritime issues written by Jean-Paul Rodrigue and Adolf Ng. The updated edition also includes a postscript tackling the most prevalent trends that have recently emerged onto the logistics landscape, including 3D printing. Ideal for use on related courses, it includes indispensable downloadable supporting materials as well as technical information and guidelines for teachers and lecturers. Receiving endorsement by the Chartered Institute of Logistics and Transport (CILT) is testament to the fact that Green Logistics is leading the way in current thinking on environmental logistics. This book is divided into 5 easily navigable sections. Part One assesses the environmental impact of logistics, Part Two takes a strategic perspective on green logistics, Part Three takes an operational perspective, Part Four looks at key issues in environmental logistics, and Part Five provides a public policy perspective on green logistics. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158352 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 051053 658.7/GRE Livre Library Campus de Reims Salle de lecture Disponible J6658 141.43 GRE Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Kapferer on Luxury : How Luxury Brands Can Grow yet Remain Rare Type de document : e-book Auteurs : Jean-Noël KAPFERER Editeur : Kogan Page Année de publication : 2015 Importance : 240 p. ISBN/ISSN/EAN : 978-0-7494-7437-9 Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; INDUSTRIE DU LUXE SECTEUR ; MARQUERésumé : This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509649
Titre : Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status Type de document : e-book Auteurs : Peter CHEVERTON Mention d'édition : 6th ed. Editeur : Kogan Page Année de publication : 2015 Importance : 416 p. (200 crédits) ISBN/ISSN/EAN : 978-0-7494-6941-2 Langues : Anglais (eng) Mots-clés : Management
CLIENT ; CONSOMMATEUR INDUSTRIELRésumé : An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.
This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494616
Titre : Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status Type de document : Livre Auteurs : Peter CHEVERTON Mention d'édition : 6th ed. Editeur : Kogan Page Année de publication : 2015 ISBN/ISSN/EAN : 978-0-7494-6940-5 Langues : Anglais (eng) Mots-clés : Management
CLIENT ; CONSOMMATEUR INDUSTRIELRésumé : An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.
This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538518 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 059146 658.804 CHE Livre Library Campus de Reims Salle de lecture Disponible
Titre : Marketing analytics : a practical guide to real marketing science Type de document : Livre Auteurs : Mike GRIGSBY, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : xv, 232 p. ISBN/ISSN/EAN : 978-0-7494-7417-1 Prix : 45 EUR Note générale : Glossaire. Bibliogr. p. 226-228. Index. Langues : Anglais (eng) Mots-clés : Management
THEORIE DU MARKETING ; MARKETING STRATEGIQUE ; COMPORTEMENT DU CONSOMMATEURRésumé : "Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting demand.Assuming no prior knowledge, Marketing Analytics introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. By using this format of presenting a problem and multiple ways to solve it, this book both makes marketing science accessible to beginners and aids the more experienced practitioner in understanding the more complex aspects of data analytics to refine their skills and compete more effectively in the workplace"-- "Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to 'do' marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketing strategy and consumer behaviour and then works through a series of marketing problems in a straightforward, jargon-free way. It demonstrates solutions for various data modelling scenarios and includes full workings and critical analyses to reinforce the key concepts. By starting with the marketing problem and then sharing a series of data modelling options on how to solve it, Marketing Analytics both makes marketing science accessible for beginners and aids the more seasoned practitioner in getting to grips with the trickier technical aspects of data analytics to refine their marketing skills and toolkit and compete more effectively in the marketplace. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and commission external research"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158330 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 050695 658.83/GRI Livre Library Campus de Reims Salle de lecture Disponible PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink
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