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Titre : Practical Statistics : A Handbook for Business Projects Type de document : e-book Auteurs : John BUGLEAR Editeur : Kogan Page Année de publication : 2013 Importance : 184 p. ISBN/ISSN/EAN : 978-0-7494-6847-7 Langues : Anglais (eng) Mots-clés : Management
STATISTIQUERésumé : Practical Statistics is an introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being too simple or mind-numbingly complex. It turns statistics, often perceived as being difficult and pointless, into something approachable and sensible. John Buglear emphasizes the importance of working back from results rather than working out results. He starts the book with basic concepts that get increasingly more complex, from simple diagrams to multivariate methods, as well as using simple metaphors to aid understanding. The book has a two-level approach, with sections headed 'The essentials' and 'Tell me more' to support learning at all levels. A rare book on business statistics that students and professionals can really understand, Practical Statistics supports active learning with use of applications and case studies, invaluable online learning materials and fully worked solutions to questions in the review section. Nombre d'accès : 1 En ligne : https://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/n [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577695 Armstrong's handbook of management and leadership / Michael ARMSTRONG / Kogan Page (2012)
Titre : Armstrong's handbook of management and leadership : Developing effective people skills for better leadership and management. Type de document : Livre Auteurs : Michael ARMSTRONG, Auteur Mention d'édition : 3e éd. Editeur : Kogan Page Année de publication : 2012 Importance : X; 369 p. ISBN/ISSN/EAN : 978-0-7494-6552-0 Prix : 49 € Langues : Anglais (eng) Mots-clés : Management
LEADERSHIP ; MANAGEMENT ; STRATEGIE ; CAPITAL HUMAIN ; DEVELOPPEMENT PERSONNELPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=152736 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 039803 658.401/ARM Livre Library Campus de Reims Salle de lecture Disponible Consumer mind [the] / Pepe MARTINEZ / Kogan Page (2012)
Titre : Consumer mind [the] : brand perception and the implication for marketers Type de document : Livre Auteurs : Pepe MARTINEZ, Auteur Editeur : Kogan Page Année de publication : 2012 Importance : XVIII; 178 p. ISBN/ISSN/EAN : 978-0-7494-6570-4 Prix : 36 € Note générale : Bibliogr. p.171-172. Index. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARQUE ; MARKETING STRATEGIQUE ; ETUDE DE CAS ; PSYCHOLOGIE
Delphes
MARKETINGPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153015 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 039986 658.834/MAR Livre Library Campus de Reims Salle de lecture Disponible Fashion brands / Mark TUNGATE / Kogan Page (2012)
Titre : Fashion brands : branding style from Armani to Zara Type de document : Livre Auteurs : Mark TUNGATE, Auteur Mention d'édition : 3rd ed. Editeur : Kogan Page Année de publication : 2012 Importance : xii, 228 p. ISBN/ISSN/EAN : 978-0-7494-6446-2 Prix : 28 EUR Note générale : Bibliogr. p.213-214. Index. Langues : Anglais (eng) Mots-clés : Management
MODE ; MARQUE ; HAUTE COUTURE SECTEURRésumé : Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154563 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 041866 746.92/TUN Livre Library Campus de Reims Salle de lecture Disponible Paid, owned, earned / Nick BURCHER / Kogan Page (2012)
Titre : Paid, owned, earned : maximizing marketing returns in a socially connected world Type de document : Livre Auteurs : Nick BURCHER, Auteur Editeur : Kogan Page Année de publication : 2012 Importance : XIV; 279 p. ISBN/ISSN/EAN : 978-0-7494-6562-9 Prix : 30 € Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; INTERNET ; VENTE A DISTANCEPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=152518 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 039877 658.8/BUR Livre Library Campus de Reims Salle de lecture Disponible How to pass selection tests / Mike BRYON / Kogan Page (2011)PermalinkIQ and psychometric test workbook / Philip CARTER / Kogan Page (2011)PermalinkPermalinkCategory management in purchasing / Jonathan O'BRIEN / Kogan Page (2009)PermalinkPermalinkComplete guide to buying property abroad [The] / Liz HODGKINSON / Kogan Page (2008)PermalinkFamily wars / Grant GORDON / Kogan Page (2008)PermalinkGreat answers to tough interview questions / Martin John YATE / Kogan Page (2008)PermalinkMaking sense of change management / Esther CAMERON / Kogan Page (2008)PermalinkBrand Royalty / Matt HAIG / Kogan Page (2006)Permalink
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