Preparing effective business plans / Bruce R. BARRINGER / Paris : Pearson (2015)  

Titre : Preparing effective business plans : an entrepreneurial approach Type de document : e-book Auteurs : Bruce R. BARRINGER, Auteur Mention d'édition : Second edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 288 pages ISBN/ISSN/EAN : 978-1-292-05967-9 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT Mots-clés candidats : Business planning.  Entrepreneurship. Index. décimale : E-book Résumé : For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158542

Preparing effective business plans / Bruce R. BARRINGER / Paris : Pearson (2015)

Titre : Preparing effective business plans : an entrepreneurial approach Type de document : Livre Auteurs : Bruce R. BARRINGER, Auteur Mention d'édition : 2nd ed. Editeur : Paris : Pearson Année de publication : 2015 Importance : 288 p. ISBN/ISSN/EAN : 978-1-292-05933-4 Prix : 46 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management PLAN DE DEVELOPPEMENT ; GESTION DE PROJET Résumé : This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experiencefor you and your students. Heres how: Focus on the Front End of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156751

Exemplaires (2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
048233	658.404/BAR	Livre	Library Campus de Reims	Salle de lecture	Disponible
048232	658.404/BAR	Livre	Library Campus de Reims	Salle de lecture	Disponible

Principles of marketing / Philip KOTLER / Paris : Pearson (2015)  

Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Sixeenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-09249-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING Mots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158441

Autre format

• Principles of marketing / Philip KOTLER / 2015

Supply chain management / Sunil CHOPRA / Paris : Pearson (2015)  

Titre : Supply chain management : strategy, planning, and operation Type de document : e-book Auteurs : Sunil CHOPRA, Auteur ; Peter MEINDL, Auteur Mention d'édition : Sixth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 528 p. ISBN/ISSN/EAN : 978-1-292-09357-4 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management LOGISTIQUE Mots-clés candidats : Business logistics. Index. décimale : E-book Résumé : For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University's Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organization's overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158435

Autre format

• Supply chain management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2016)

Business finance / Eddie MCLANEY / Paris : Pearson (2014)

Titre : Business finance : theory and practice Type de document : Livre Auteurs : Eddie MCLANEY Mention d'édition : 10e éd. Editeur : Paris : Pearson Année de publication : 2014 Importance : XVIII; 523 p. ISBN/ISSN/EAN : 978-1-292-01612-2 Prix : 76 € Note générale : Annexes. Glossaire p. 501-506. Bibliogr. p. 507-513. Index Langues : Anglais (eng) Mots-clés : Management FINANCE D'ENTREPRISE Résumé : Now in its 10th edition, Business Finance is an essential introduction to financial decision-making in businesses. Taking a user-friendly approach, it explores the type of investments a business should make and how they should be financed, and successfully blends the theoretical, analytical and practical aspects of finance and investments. The new edition has a strong real world focus, exploring the theories surrounding financial decision making and relating these theories to what happens in the real business world. Key features: An extensive range of up-to-date real-world examples Examination of the divergences between theory and practice Expanded explanations of complex theories Comprehensive coverage of the latest international issues Clear design and pedagogical features for enhanced readability and quick reference Visit the companion website for this book at www.pearsoned.co.uk/mclaney where you will find a variety of resources for students and lecturers alike. Business Finance is suitable for undergraduates in accounting and finance and for those on finance and financial management courses. It is also appropriate for postgraduate students with an option in accounting and finance and will be highly useful for professional accounting students. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156065

Exemplaires (2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044860	658.15/MCL	Livre	Library Campus de Reims	Salle de lecture	Disponible
044859	658.15/MCL	Livre	Library Campus de Reims	Salle de lecture	Disponible

Exploring strategy / Paris : Pearson (2014)  

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Financial Management for decision makers / Peter ATRILL / Paris : Pearson (2014)

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Human resource management / Paris : Pearson (2014)

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International management / Helen DERESKY / Paris : Pearson (2014)

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Introduction to management accounting / Paris : Pearson (2014)

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Quantitative analysis for management / Paris : Pearson (2014)  

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Statistics for management / Richard I. LEVIN / Paris : Pearson (2014)

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The mind and heart of the negotiator / Leigh L. THOMPSON / Paris : Pearson (2014)  

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Créez la tendance ! / Jonah BERGER / Paris : Pearson (2013)

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Exploring strategy / Paris : Pearson (2013)

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Financial theory and corporate policy / Thomas E. COPELAND / Paris : Pearson (2013)  

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Les panels / Jean-Marc DECAUDIN / Paris : Pearson (2013)

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Préparation à l'IELTS / Margaret MATTHEWS / Paris : Pearson (2013)

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Préparation à l'IELTS / Margaret MATTHEWS / Paris : Pearson (2013)

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Service management / Paul GEMMEL / Paris : Pearson (2013)

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Services management / Paris : Pearson (2013)  

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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2013)  

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Business plan / Richard STUTELY / Paris : Pearson (2012)

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