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Titre : Human resource management Type de document : e-book Auteurs : GARY DESSLER, Auteur Mention d'édition : Fifteenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 711 pages ISBN/ISSN/EAN : 978-1-292-15211-0 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DES RESSOURCES HUMAINESMots-clés candidats : Personnel management Personnel management. Index. décimale : E-book Résumé : For courses in Management. Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms such as LinkedIn and cloud computing. The Fifteenth Edition focuses on the positive impacts technology has had on the HR field. The ability to vet potential employees on the Internet shifts more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. MyManagementLab(R) not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158551 Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)
Titre : Integrated advertising, promotion, and marketing communications Type de document : e-book Auteurs : Kenneth E. CLOW, Auteur ; Donald BAACK, Auteur Mention d'édition : Seventh edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 496 pages Présentation : illustrations ISBN/ISSN/EAN : 978-1-292-09364-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; PUBLICITEMots-clés candidats : Communication in marketing. Advertising. Index. décimale : E-book Résumé : For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158477 Multinational business finance / David K. EITEMAN / Paris : Pearson (2016)
Titre : Multinational business finance Type de document : Livre Auteurs : David K. EITEMAN, Auteur ; Arthur I. STONEHILL, Auteur ; Michael H. MOFFETT, Auteur Mention d'édition : Fourteenth edition Editeur : Paris : Pearson Année de publication : 2016 Importance : 609 p. ISBN/ISSN/EAN : 978-1-292-09787-9 Prix : 91 EUR Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
COMMERCE INTERNATIONAL ; ENTREPRISE MULTINATIONALE ; FINANCE D'ENTREPRISERésumé : Authoritative, Comprehensive Coverage of Contemporary International Finance
Renowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face.
The Fourteenth Edition, now with MyFinanceLab, attempts to capture the rapid evolution of our global marketplace, taking a closer look at the types of organizations that permeate the widespread arena, competition and opportunities in emerging markets, and how financial leadership can integrate the strategic and financial challenges that global businesses face today.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158929 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 051179 658.15/EIT Livre Library Campus de Reims Salle de lecture Disponible J5377 333.63 EIT Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Multinational business finance Type de document : e-book Auteurs : David K. EITEMAN, Auteur ; Arthur I. STONEHILL, Auteur ; Michael H. MOFFETT, Auteur Mention d'édition : Fourteenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 609 pages ISBN/ISSN/EAN : 978-1-292-09788-6 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
FINANCE D'ENTREPRISEMots-clés candidats : International business enterprises Finance. Index. décimale : E-book Résumé : For courses in International Finance. Authoritative, Comprehensive Coverage of Contemporary International Finance Renowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face. The Fourteenth Edition, now with MyFinanceLab, attempts to capture the rapid evolution of our global marketplace, taking a closer look at the types of organizations that permeate the widespread arena, competition and opportunities in emerging markets, and how financial leadership can integrate the strategic and financial challenges that global businesses face today. MyFinanceLab(R) not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyFinanceLab. MyFinanceLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyfinanceLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyfinanceLab to accelerate your learning? You need both an access card and a course ID to access MyfinanceLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyfinanceLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyfinanceLab (ISBN:9781292097985) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myfinancelab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158482
Titre : Operations management : sustainability and supply chain management Type de document : e-book Auteurs : Jay HEIZER, Auteur ; Barry RENDER, Auteur ; Chuck, MUNSON, Auteur Mention d'édition : Twelfth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 907 p. ISBN/ISSN/EAN : 978-1-292-14865-6 Note générale : Annexes. Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; LOGISTIQUEMots-clés candidats : Production management. Index. décimale : E-book Résumé : For courses in Operations Management. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the Twelfth Edition contain ample support-found in the book's solved-problems and worked examples-to help readers better understand concepts important to today's operations management professionals. MyOMLab(TM) not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158484 Operations management / Jay HEIZER / Paris : Pearson (2016)PermalinkPermalinkPermalinkThe coaching manual / Julie STARR / Paris : Pearson (2016)PermalinkPermalinkPermalinkOrganizational Behavior / Stephen P. ROBBINS / Paris : Pearson (2015)PermalinkPermalinkPreparing effective business plans / Bruce R. BARRINGER / Paris : Pearson (2015)PermalinkPermalink
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