Principles of marketing / Philip KOTLER / Paris : Pearson (2015)  

Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Sixeenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-09249-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING Mots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158441

Autre format

• Principles of marketing / Philip KOTLER / 2015

Supply chain management / Sunil CHOPRA / Paris : Pearson (2015)  

Titre : Supply chain management : strategy, planning, and operation Type de document : e-book Auteurs : Sunil CHOPRA, Auteur ; Peter MEINDL, Auteur Mention d'édition : Sixth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 528 p. ISBN/ISSN/EAN : 978-1-292-09357-4 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management LOGISTIQUE Mots-clés candidats : Business logistics. Index. décimale : E-book Résumé : For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University's Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organization's overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158435

Autre format

• Supply chain management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2016)

Business finance / Eddie MCLANEY / Paris : Pearson (2014)

Titre : Business finance : theory and practice Type de document : Livre Auteurs : Eddie MCLANEY Mention d'édition : 10e éd. Editeur : Paris : Pearson Année de publication : 2014 Importance : XVIII; 523 p. ISBN/ISSN/EAN : 978-1-292-01612-2 Prix : 76 € Note générale : Annexes. Glossaire p. 501-506. Bibliogr. p. 507-513. Index Langues : Anglais (eng) Mots-clés : Management FINANCE D'ENTREPRISE Résumé : Now in its 10th edition, Business Finance is an essential introduction to financial decision-making in businesses. Taking a user-friendly approach, it explores the type of investments a business should make and how they should be financed, and successfully blends the theoretical, analytical and practical aspects of finance and investments. The new edition has a strong real world focus, exploring the theories surrounding financial decision making and relating these theories to what happens in the real business world. Key features: An extensive range of up-to-date real-world examples Examination of the divergences between theory and practice Expanded explanations of complex theories Comprehensive coverage of the latest international issues Clear design and pedagogical features for enhanced readability and quick reference Visit the companion website for this book at www.pearsoned.co.uk/mclaney where you will find a variety of resources for students and lecturers alike. Business Finance is suitable for undergraduates in accounting and finance and for those on finance and financial management courses. It is also appropriate for postgraduate students with an option in accounting and finance and will be highly useful for professional accounting students. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156065

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044860	658.15/MCL	Livre	Library Campus de Reims	Salle de lecture	Disponible
044859	658.15/MCL	Livre	Library Campus de Reims	Salle de lecture	Disponible

Exploring strategy / Paris : Pearson (2014)  

Titre : Exploring strategy : text and cases Type de document : e-book Mention d'édition : Tenth edition. Editeur : Paris : Pearson Année de publication : 2014 Importance : 817 p. ISBN/ISSN/EAN : 978-1-292-00694-9 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management PLANNING ; STRATEGIE Index. décimale : E-book Résumé : With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into action in their everyday work * Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts * Interactive eText - take the text with you wherever you are Please note that the product you are purchasing does not include MyStrategy Lab. Would you like to use the power of MyStrategyLab to accelerate your learning? These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If your lecturer is using the MyLab and you would like to purchase the product...Go to http://www.mystrategylab.com/ to buy access to this interactive study programme. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157201

Financial Management for decision makers / Peter ATRILL / Paris : Pearson (2014)

Titre : Financial Management for decision makers Type de document : Livre Auteurs : Peter ATRILL Mention d'édition : 7e ed. Editeur : Paris : Pearson Année de publication : 2014 Importance : XXI; 596 p. ISBN/ISSN/EAN : 978-1-292-01606-1 Prix : 76 EUR Note générale : Glossaire p.605-613. Index. Langues : Anglais (eng) Mots-clés : Management FINANCE D'ENTREPRISE ; AIDE A LA DECISION Résumé : Adopting an innovative, open-learning approach to introduce the main principles of financial management in an accessible, non-technical way, this fully updated seventh edition provides a unique focus on the practical application of financial management and its role in decision making. New to this edition: increased coverage of managing for shareholder value additional activities throughout to help reinforce key points increased coverage of the functioning of stock markets more diagrams to help assist understanding updated real world examples Visit www.pearsoned.co.uk/atrill to utilise a rich variety of online resources for lecturers and students. The text is ideal for undergraduates from a non-finance/accounting discipline taking an introductory module in financial management, and postgraduate students on courses such as the ACCA Diploma in Financial Management, Diploma in Management Studies and MBA programmes. The text is also suitable for finance and accounting students as a foundation for further study. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156063

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044862	658.15/ATR	Livre	Library Campus de Reims	Salle de lecture	Disponible
044858	658.15/ATR	Livre	Library Campus de Reims	Salle de lecture	Disponible

Human resource management / Paris : Pearson (2014)

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International management / Helen DERESKY / Paris : Pearson (2014)

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Introduction to management accounting / Paris : Pearson (2014)

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Quantitative analysis for management / Paris : Pearson (2014)  

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Statistics for management / Richard I. LEVIN / Paris : Pearson (2014)

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The mind and heart of the negotiator / Leigh L. THOMPSON / Paris : Pearson (2014)  

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Créez la tendance ! / Jonah BERGER / Paris : Pearson (2013)

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Exploring strategy / Paris : Pearson (2013)

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Financial theory and corporate policy / Thomas E. COPELAND / Paris : Pearson (2013)  

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Keenan and Riches' business law / Sarah RICHES / Paris : Pearson (2013)

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