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The New Digital Horizons / Jean-Michel HUET / Pearson (2018)
Titre : The New Digital Horizons : What are the digital revolution trends Type de document : Livre Auteurs : Jean-Michel HUET, Auteur Neoma ; Adeline SIMON, Auteur Neoma Editeur : Pearson Année de publication : 2018 Importance : 182 p. ISBN/ISSN/EAN : 978-2-326-00191-6 Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE ; INTERNET DES OBJETS ; MANAGEMENT TECHNOLOGIQUEIndex. décimale : 224.46 ECONOMIE NUMERIQUE Résumé : Digital is at the forefront of current changes in businesses... platform economy, « uberisation », new financial models, boom of connected objects, changing uses across various terminals, user experience, impact on training and education, links between digital and governance. These are all major issues that managers, executives and entrepreneurs are facing nowadays. Each one of them is discussed clearly and precisely throughout the different chapters of this book. Illustrated by practical exercises and examples, this book is intended for students as well as practitioners who are eager to understand the digital challenges their organizations are facing. Note de contenu : Bibliogr. p. 163-172, Biogr.p. 173-176, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=345149 Exemplaires (4)
Code-barres Cote Support Localisation Section Disponibilité 052525 006.3 HUE Livre Library Campus de Reims Salle de lecture Disponible 056582 006.3 HUE Livre Library Campus de Reims Salle de lecture Disponible J4614 224.46 HUE Livre Library Campus de Rouen Salle de lecture Disponible J7018 224.46 HUE Livre Library Campus de Rouen Salle de lecture Disponible E-commerce / Henri ISAAC / Pearson (2017)
Titre : E-commerce : Vers le commerce connecté Type de document : Livre Auteurs : Henri ISAAC Mention d'édition : 4e éd. Editeur : Pearson Année de publication : 2017 Importance : 460 p. ISBN/ISSN/EAN : 978-2-326-00142-8 Prix : 42 EUR Langues : Français (fre) Mots-clés : Management
COMMERCE ELECTRONIQUE ; SITE INTERNET ; FIDELISATION ; GESTION DE LA RELATION CLIENTIndex. décimale : 124.82 COMMERCE ELECTRONIQUE Résumé : Cet ouvrage traite entre autres des sujets suivants : la stratégie à mettre en place avec l'implication de toutes les fonctions de l'entreprise (SI, logistique, stratégie, organisation, marketing). Les enjeux liés au choix et au déploiement des infrastructures techniques : conception de l'interface marchande, structuration de l'offre en ligne, choix de l'assortiment, référencement. La relation client : conversion des visiteurs en acheteurs, organisation de la chaîne logistique, respect des délais de livraison, fidélisation des clients, etc. Note de contenu : Bibliogr. p. 449-450, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207903 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J3868 124.82 ISA Livre Library Campus de Rouen Salle de lecture Disponible Essentials of Organizational Behavior / Stephen P. ROBBINS / Pearson (2017)
Titre : Essentials of Organizational Behavior Type de document : Livre Auteurs : Stephen P. ROBBINS ; Timothy A. JUDGE Mention d'édition : 14th ed. Editeur : Pearson Année de publication : 2017 Importance : 400 p. ISBN/ISSN/EAN : 978-1-292-22141-0 Prix : 58 EUR Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT ORGANISATIONNEL ; COMMUNICATION ; CONFLIT D'ORGANISATION ; CULTURE ORGANISATIONNELLE ; EMOTION ; MOTIVATION ; PRISE DE DECISION ; SATISFACTION ; SOCIOLOGIE DES ORGANISATIONSIndex. décimale : 111.46 THEORIE DES ORGANISATIONS Résumé : Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, making each lesson engaging and easy to absorb. Students can use the book’s concepts to apply what they’ve learned to their own education, future career plans, and other organizational endeavors. Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=345115 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J6199 111.46 ROB Livre Library Campus de Rouen Salle de lecture Disponible Fundamentals of Strategy / Pearson (2017)
Titre : Fundamentals of Strategy Type de document : Livre Mention d'édition : 4th ed. Editeur : Pearson Année de publication : 2017 Importance : 256 p. ISBN/ISSN/EAN : 978-1-292-20906-7 Prix : 52 EUR Langues : Anglais (eng) Mots-clés : Management
STRATEGIEIndex. décimale : 113.55 STRATEGIE Résumé : From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition. Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change, Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. Links to online support material. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=368727 Exemplaires (3)
Code-barres Cote Support Localisation Section Disponibilité 056401 658.401 FUN Livre Library Campus de Reims Salle de lecture Exclu du prêt 052868 658.401 FUN Livre Library Campus de Reims Salle de lecture Disponible J6186 113.55 FUN Livre Library Campus de Rouen Salle de lecture Disponible Macroeconomics / Olivier BLANCHARD / Pearson (2017)
Titre : Macroeconomics : Global Edition Type de document : Livre Auteurs : Olivier BLANCHARD Mention d'édition : 7th ed. Editeur : Pearson Année de publication : 2017 Importance : 576 p. ISBN/ISSN/EAN : 978-1-292-16050-4 Prix : 50 EUR Langues : Anglais (eng) Mots-clés : Management
MACROECONOMIE ; MARCHEIndex. décimale : 331.31 MACROECONOMIE Résumé : In Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps students make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition, Global Edition, have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help students employ and develop their analytical and evaluative skills. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486303 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 052727 339 BLA Livre Library Campus de Reims Salle de lecture Exclu du prêt J5864 331.31 BLA Livre Library Campus de Rouen Salle de lecture Disponible Macroéconomie / Olivier BLANCHARD / Pearson (2017)PermalinkMarketing digital / Pearson (2017)PermalinkMéthodes statistiques appliquées au management / Corinne HAHN / Pearson (2017)PermalinkOptions, futures et autres actifs dérivés / John C. HULL / Pearson (2017)PermalinkRetail management / Barry BERMAN / Pearson (2017)PermalinkTourism / Roy A. COOK / Pearson (2017)PermalinkComportements humains et management / Pearson (2016)PermalinkPermalinkInnovation management and new product development / Paul TROTT / Pearson (2016)PermalinkInternational human resource management / Tony EDWARDS / Pearson (2016)PermalinkInternational marketing and export management / Gerald ALBAUM / Pearson (2016)PermalinkPermalinkMarketing communications / Chris FILL / Pearson (2016)PermalinkOperations Management / Nigel SLACK / Pearson (2016)PermalinkPentacom / Philippe MALAVAL ; Jean-Marc DECAUDIN ; Guillaume DEVIANNE / Pearson (2016)PermalinkPrincipes de marketing / Gary ARMSTRONG / Pearson (2016)PermalinkPermalinkEconomie internationale / Paul KRUGMAN / Pearson (2015)PermalinkIntroduction to Operations and Supply Chain Management / Cecil C. BOZARTH / Pearson (2015)PermalinkOperations Management / Lee J. KRAJEWSKI / Pearson (2015)PermalinkProcurement, Principles & Management / Pearson (2015)PermalinkPermalinkPermalinkExperiential Learning / David A. KOLB / Pearson (2014)PermalinkLogistics management and strategy / Alan HARRISON / Pearson (2014)PermalinkManaging across cultures / Susan C. SCHNEIDER / Pearson (2014)PermalinkValuation / Sheridan TITMAN / Pearson (2014)PermalinkHospitality and restaurant marketing with answer sheet / Pearson (2013)PermalinkPermalinkStrategic Management / Mason CARPENTER / Pearson (2013)PermalinkAccounting Information Systems / George H. BODNAR / Pearson (2012)PermalinkInternational monetary and financial economics / Joseph DANIELS / Pearson (2012)PermalinkManagement of Organizational Behavior / Paul H. HERSEY / Pearson (2012)Permalink
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