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The Wine Value Chain in China / ELSEVIER (2017)
Titre : The Wine Value Chain in China : Consumers, Marketing, and the Wider World Type de document : Livre Editeur : ELSEVIER Année de publication : 2017 Importance : 299 p. ISBN/ISSN/EAN : 978-0-08-100754-9 Prix : 108 EUR Langues : Anglais (eng) Mots-clés : Management
CHINE ; VIN SECTEUR ; CONSOMMATEURRésumé : The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Note de contenu : Bibliogr., Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217296 Autre formatExemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 055364 658.809 51/THE Livre Library Campus de Reims Salle de lecture Disponible
Titre : Competitive Intelligence for Information Professionals Type de document : e-book Auteurs : Margareta NELKE ; Charlotte HAKANSSON Editeur : ELSEVIER Année de publication : 2015 Importance : 142 p. (illimité) ISBN/ISSN/EAN : 978-0-08-100243-8 Langues : Anglais (eng) Mots-clés : Management
INTELLIGENCE ECONOMIQUE ; VEILLE STRATEGIQUERésumé : Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497669
Titre : Business Intelligence Guidebook : From Data Integration to Analytics Type de document : e-book Auteurs : Rick SHERMAN Editeur : ELSEVIER Année de publication : 2014 Importance : 551 p. (iilimité) ISBN/ISSN/EAN : 978-0-12-411528-6 Langues : Anglais (eng) Mots-clés : Management
INNOVATION TECHNOLOGIQUE ; TECHNOLOGIE DE RUPTURERésumé : Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors' tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled - projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget - turning the deluge of data into actionable information that fuels business knowledge. Finally, you'll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success. Provides practical guidelines for building successful BI, DW and data integration solutions. Explains underlying BI, DW and data integration design, architecture and processes in clear, accessible language. Includes the complete project development lifecycle that can be applied at large enterprises as well as at small to medium-sized businesses Describes best practices and pragmatic approaches so readers can put them into action. Companion website includes templates and examples, further discussion of key topics, instructor materials, and references to trusted industry sources. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497668 Handbook of the economics of art and culture / ELSEVIER (2013)
Titre : Handbook of the economics of art and culture Type de document : Livre Auteurs : Victor A. GINSBURGH, Auteur ; David THROSBY, Auteur Editeur : ELSEVIER Année de publication : 2013 Collection : Handbooks in economics Importance : XV, 688 p. ISBN/ISSN/EAN : 978-0-444-53776-8 Prix : 116 EUR Note générale : Bibliogr. Index Langues : Anglais (eng) Mots-clés : Management
ART ; CULTURE ; POLITIQUE CULTURELLE ; MUSEERésumé : This volume emphasizes the economic aspects of art and culture, a relatively new field that poses inherent problems for economics, with its quantitative concepts and tools. Building bridges across disciplines such as management, art history, art philosophy, sociology, and law, editors Victor Ginsburgh and David Throsby assemble chapters that yield new perspectives on the supply and demand for artistic services, the contribution of the arts sector to the economy, and the roles that public policies play. With its focus on culture rather than the arts, Ginsburgh and Throsby bring new clarity and definition to this rapidly growing area. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154742 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044259 338.477/GIN Livre Library Campus de Reims Salle de lecture Disponible Electronic access control / Thomas L. NORMAN / ELSEVIER (2012)
Titre : Electronic access control Type de document : Livre Auteurs : Thomas L. NORMAN, Auteur Editeur : ELSEVIER Année de publication : 2012 Importance : XIX; 423 p. ISBN/ISSN/EAN : 978-0-12-382028-0 Prix : 53 € Note générale : Index. Langues : Anglais (eng) Mots-clés : Delphes
CONTROLE D'ACCESPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153721 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 040757 621.389/NOR Livre Library Campus de Reims Salle de lecture Disponible PermalinkHandbook of cognitive science / Paco CALVO / ELSEVIER (2008)PermalinkInternational risk management / ELSEVIER (2007)PermalinkSocial marketing / Gerard HASTINGS / ELSEVIER (2007)PermalinkStrategic human capital management / Jon INGHAM / ELSEVIER (2007)PermalinkPermalinkPermalinkPermalinkPermalinkPermalink
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