Power pricing / Robert J. DOLAN / FREE PRESS (1996)

Titre : Power pricing : how managing price transforms the bottom line Type de document : Livre Auteurs : Robert J. DOLAN ; Hermann SIMON Editeur : FREE PRESS Année de publication : 1996 Importance : 371 p. Format : 24 cm ISBN/ISSN/EAN : 978-0-684-83443-6 Prix : 345 F Note générale : Notes p. 347-359 Index p. 361-369 Langues : Anglais (eng) Mots-clés : Management POLITIQUE DES PRIX ; PRIX Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=145867

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
029248	658.8/DOL	Livre	Library Campus de Reims	Salle de lecture	Disponible

Negotiating Rationally / Max H. BAZERMAN / FREE PRESS (1994)  

Titre : Negotiating Rationally Type de document : e-book Auteurs : Max H. BAZERMAN ; Margaret A. NEALE Editeur : FREE PRESS Année de publication : 1994 Importance : 179 p. ISBN/ISSN/EAN : 978-1-4391-0683-9 Langues : Anglais (eng) Mots-clés : Management NEGOCIATION ; NEGOCIATION COLLECTIVE Résumé : In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=512708

Autre format

• Negotiating rationally / Max H. BAZERMAN / New York : FREE PRESS (1994)

Awaken the Giant Within / Tony ROBBINS / FREE PRESS (1992)  

Titre : Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Type de document : e-book Auteurs : Tony ROBBINS Editeur : FREE PRESS Année de publication : 1992 Importance : 538 p. ISBN/ISSN/EAN : 978-0-7432-7433-3 Langues : Anglais (eng) Mots-clés : Management DEVELOPPEMENT PERSONNEL ; PSYCHOLOGIE Résumé : Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life. The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=506766

The Competitive advantage of nations / Michael E. PORTER / FREE PRESS (1990)

Titre : The Competitive advantage of nations Type de document : Livre Auteurs : Michael E. PORTER Editeur : FREE PRESS Année de publication : 1990 Importance : 855 p. Format : 23 cm ISBN/ISSN/EAN : 978-0-333-51804-5 Note générale : Bibliogr. p. 815-831 / Index p. 833-855 Langues : Anglais (eng) Mots-clés : Delphes COMPETITIVITE DE L'ENTREPRISE ; STRATEGIE INTERNATIONALE DE L'ENTREPRISE ; INTERNATIONALISATION DE L'ECONOMIE ; ROYAUME-UNI Management INDUSTRIE ; POLITIQUE INDUSTRIELLE ; POLITIQUE ECONOMIQUE ; AMERIQUE ; ITALIE ; COREE DU NORD ; COREE DU SUD ; SUISSE ; SUEDE ; JAPON Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=144002

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
003787	338.9/POR	Livre	Library Campus de Reims	Salle de lecture	Disponible

Managing Brand Equity / David A. AAKER / FREE PRESS  

Titre : Managing Brand Equity Type de document : e-book Auteurs : David A. AAKER, Auteur Editeur : FREE PRESS Importance : 262 p. ISBN/ISSN/EAN : 978-1-4391-8838-5 Langues : Anglais (eng) Mots-clés : Management IMAGE DE MARQUE ; MARKETING DIRECT ; MARQUE Résumé : The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=514003

Autre format

• Managing brand equity / David A. AAKER / New York : FREE PRESS (1991)