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Titre : Calling Bullshit : The Art of Scepticism in a Data-Driven World Type de document : e-book Auteurs : Jevin D. WEST Editeur : PENGUIN BOOKS Année de publication : 2020 Importance : 256 p. ISBN/ISSN/EAN : 978-0-241-32725-8 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; CRITIQUE ; OPINIONRésumé : Based on a popular course at the University of Washington, this book gives us the tools to see through the obfuscations, deliberate and careless, that dominate every realm of our lives. In this lively, provocative guide, biologist Carl Bergstrom and information scientist Jevin West show that calling out nonsense is crucial to a properly functioning social group, whether it be a circle of friends, a community of researchers, or the citizens of a nation. Through six rules of thumb, they help us to recognize when numbers are being manipulated, to cut through the crap wherever we encounter it - even within ourselves - and learn how to give the real facts to a crystal-loving friend or climate change denier uncle. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553742 Hit makers / Derek THOMPSON / PENGUIN BOOKS (2017)
Titre : Hit makers : The science of popularity in an age of distraction Type de document : Livre Auteurs : Derek THOMPSON Editeur : PENGUIN BOOKS Année de publication : 2017 Importance : 344 p. ISBN/ISSN/EAN : 978-1-101-98033-0 Prix : 13 EUR Langues : Anglais (eng) Mots-clés : Management
CULTURE ; SOCIETE DE CONSOMMATIONIndex. décimale : 164.11 SOCIOLOGIE CULTURELLE Résumé : In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=231524 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J4865 164.11 THO Livre Library Campus de Rouen Salle de lecture Disponible The Euro / Joseph STIGLITZ / PENGUIN BOOKS (2017)
Titre : The Euro : And its threat to the future of Europe Type de document : Livre Auteurs : Joseph STIGLITZ Editeur : PENGUIN BOOKS Année de publication : 2017 Importance : 512 p. ISBN/ISSN/EAN : 978-0-14-198324-0 Prix : 17 EUR Langues : Anglais (eng) Mots-clés : Management
BCE ; CRISE ECONOMIQUE ; ZONE MONETAIREIndex. décimale : 335.83 EURO Résumé : In 2010, the 2008 global financial crisis morphed into the 'eurocrisis'. It has not abated. The 19 countries of the Eurozone have been rocked by economic stagnation and debt crises. Some of them have been in depression for years while the governing powers of the Eurozone have careened from emergency to emergency, most notably in Greece. Hailed by its architects as a lever that would bring Europe together and promote prosperity, the common currency has actually done the opposite.
In The Euro, Nobel prize-winning economist and bestselling author Joseph E. Stiglitz dismantles the prevailing consensus around what ails Europe, demolishing the champions of austerity while offering a series of plans that can rescue the continent from further devastation. As Stiglitz persuasively argues, Europe's stagnation and bleak outlook are a direct result of the euro's flawed birth, and since then economic integration has outpaced political integration, making its problems worse. Stiglitz shows how the current structure actively promotes divergence rather than convergence. He lays bare the European Central Bank's misguided inflation-only mandate, and explains how Eurozone policies, especially towards the crisis countries, have further exposed the zone's flawed design.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232501 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 051775 332.42 STI Livre Library Campus de Reims Salle de lecture Disponible J4818 335.83 STI Livre Library Campus de Rouen Salle de lecture Disponible
Titre : China's Disruptors : How Alibaba, Xiaomi, Tencent, and other companies are changing the rules of business Type de document : e-book Auteurs : Edward TSE Editeur : PENGUIN BOOKS Année de publication : 2015 Importance : 256 p. ISBN/ISSN/EAN : 978-0-698-18411-4 Langues : Anglais (eng) Mots-clés : Management
CHINE ; MONDIALISATION ; ENTREPRISERésumé : Edward Tse, a leading global strategy consultant, reveals how China got to this point, and what the country's rise means for the United States and the rest of the world. Tse has spent more than twenty years working with senior Chinese executives, learning firsthand how China's most powerful companies operate. He's an expert on how private firms are thriving in what is still, officially, a communist country. His book draws on exclusive interviews and case studies to explore questions such as What drives China's entrepreneurs? Personal fame and fortuneor a quest for national pride and communal achievement?*How do these companies grow so quickly? In 2005, Lenovo sold just one category of products (personal computers) in one market, China. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553743 Think like a freak / Steven D. LEVITT / PENGUIN BOOKS (2015)
Titre : Think like a freak : How to think smarter about almost everything Type de document : Livre Auteurs : Steven D. LEVITT ; Stephen DUBNER Editeur : PENGUIN BOOKS Année de publication : 2015 Importance : 288 p. ISBN/ISSN/EAN : 978-0-14-198007-2 Langues : Anglais (eng) Mots-clés : Management
SCIENCE COGNITIVE ; SCIENCE DU COMPORTEMENT ; SOCIOLOGIEIndex. décimale : 164.10 SOCIOLOGIE ECONOMIQUE Résumé : The authors of the "Freakonomics" books on using data over emotion to answer questions have turned what they've learned into a readable and practical toolkit for thinking smarter, harder and different. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=231523 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J4804 164.10 LEV Livre Library Campus de Rouen Salle de lecture Disponible How we got to now / Steven JOHNSON / PENGUIN BOOKS (2014)PermalinkThis changes everything / Naomi KLEIN / PENGUIN BOOKS (2014)PermalinkAfter the music stopped / Alan S. BLINDER / PENGUIN BOOKS (2013)PermalinkGreat Gatsby [The] / F. Scott FITZGERALD / PENGUIN BOOKS (2013)PermalinkExtreme trust / Don PEPPERS / PENGUIN BOOKS (2012)PermalinkFine print [The] / David CAY JOHNSTON / PENGUIN BOOKS (2012)PermalinkLet the Devil sleep / John VERDON / PENGUIN BOOKS (2012)PermalinkPoor economics / Abhijit V. BANERJEE / PENGUIN BOOKS (2012)PermalinkRetirement savings time bomb... and How to defuse it [The] / Ed SLOTT / PENGUIN BOOKS (2012)PermalinkGetting to yes / Roger FISHER / PENGUIN BOOKS (2011)Permalink
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