Blue Ocean Shift / W. CHAN KIM / MACMILLAN (2020)

Titre : Blue Ocean Shift : Beyond competing Type de document : Livre Auteurs : W. CHAN KIM ; Renée MAUBORGNE Editeur : MACMILLAN Année de publication : 2020 Importance : 320 p. ISBN/ISSN/EAN : 978-1-5098-3219-4 Prix : 19 EUR Langues : Anglais (eng) Mots-clés : Management CONCURRENCE ; STRATEGIE Index. décimale : 331.95 CONCURRENCE Résumé : Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538597

Exemplaires(6)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
058019	658.401 CHA	Livre	Library Campus de Reims	Salle de lecture	Disponible
058018	658.401 CHA	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
058017	658.401 CHA	Livre	Library Campus de Reims	Salle de lecture	Disponible
J6964	331.95 CHA	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6960	331.95 CHA	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt
J6959	331.95 CHA	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Macroeconomics / Will MITCHELL / MACMILLAN (2019)  

Titre : Macroeconomics Type de document : e-book Auteurs : Will MITCHELL, Auteur Editeur : MACMILLAN Année de publication : 2019 Importance : 604 p. ISBN/ISSN/EAN : 978-1-137-61067-6 Langues : Anglais (eng) Mots-clés : Management MICROECONOMIE Résumé : This textbook encourages students to take a more critical approach to the prevalent assumptions around the subject of macroeconomics, by comparing and contrasting heterodox and orthodox approaches to theory and policy. The first such textbook to develop a heterodox model from the ground up, it is based on the principles of Modern Monetary Theory (MMT) as derived from the theories of Keynes, Kalecki, Veblen, Marx, and Minsky, amongst others. The internationally-respected author team offer appropriate fiscal and monetary policy recommendations, explaining how the poor economic performance of most of the wealthy capitalist countries over recent decades could have been avoided, and delivering a well-reasoned practical and philosophical argument for the heterodox MMT approach being advocated. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=501805

The storyteller's secret / Carmine GALLO / MACMILLAN (2018)

Titre : The storyteller's secret : How TED speakers and inspirational leaders turn their passion into performance Type de document : Livre Auteurs : Carmine GALLO Editeur : MACMILLAN Année de publication : 2018 Importance : 288 p. ISBN/ISSN/EAN : 978-1-5098-1476-3 Prix : 15 EUR Langues : Anglais (eng) Mots-clés : Management CHEF D'ENTREPRISE ; COMMUNICATION ; COMMUNICATION ORALE ; COMMUNICATION PAR L'IMAGE ; ENTREPRENEURIAT ; LEADERSHIP Index. décimale : 222.15 COMMUNICATION ORALE Résumé : How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours? Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230990

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J4809	222.15 GAL	Livre	Library Campus de Rouen	Carrières	Disponible

Side Hustle / Chris GUILLEBEAU / MACMILLAN (2017)

Titre : Side Hustle : Build a Side Business and Make Extra Money – Without Quitting Your Day Job Type de document : Livre Auteurs : Chris GUILLEBEAU, Auteur Editeur : MACMILLAN Année de publication : 2017 Importance : 258 p. ISBN/ISSN/EAN : 978-1-5098-5905-4 Prix : 19 EUR Langues : Anglais (eng) Mots-clés : Management CREATION D'ENTREPRISE ; ENTREPRENEURIAT ; STRATEGIE Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=308687

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
051972	658.1 GUI	Livre	Library Campus de Reims	Salle de lecture	Disponible

Economics / Paul KRUGMAN / MACMILLAN (2013)

Titre : Economics Type de document : Livre Auteurs : Paul KRUGMAN, Auteur ; Robin WELLS Mention d'édition : 3e éd. Editeur : MACMILLAN Année de publication : 2013 Importance : Pagination multiple ISBN/ISSN/EAN : 978-1-4641-2873-8 Prix : 77 € Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Delphes ECONOMIE MONDIALE ; ORGANISATION DE L'ECONOMIE Management RELATIONS ECONOMIQUES INTERNATIONALES Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153875

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
040727	330/KRU	Livre	Library Campus de Reims	Salle de lecture	Disponible

Merchandising / Archer Wall DOUGLAS / MACMILLAN (2013)

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How to change the world / John-Paul FLINTOFF / MACMILLAN (2012)

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Not Dead yet / Peter JAMES / MACMILLAN (2012)

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CD : In company / MACMILLAN (2010)

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59 seconds / Richard WISEMAN / MACMILLAN (2009)

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CD : In company / MACMILLAN (2009)

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Work organisations / Paul THOMPSON / MACMILLAN (2009)

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Check your vocabulary for TOEFL / Rawdon WYATT / MACMILLAN (2008)

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CD : In company / MACMILLAN (2005)

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In company / John ALLISON / MACMILLAN (2005)

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