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Titre : Entrepreneurship in the Wild : A Startup Field Guide Type de document : e-book Auteurs : Felipe G. MASSA, Auteur Editeur : MIT PRESS Année de publication : 2021 Importance : 152 p. ISBN/ISSN/EAN : 978-0-262-36557-4 Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIAT ; START-UPRésumé : A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554403 Entrepreneurship in the Wild / Felipe G. MASSA / MIT PRESS (2021)
Titre : Entrepreneurship in the Wild : A Startup Field Guide Type de document : Livre Auteurs : Felipe G. MASSA, Auteur Editeur : MIT PRESS Année de publication : 2021 Importance : 148 p. ISBN/ISSN/EAN : 978-0-262-54257-9 Langues : Anglais (eng) Mots-clés : Management
CREATION D'ENTREPRISE ; MANAGEMENT ; MICROECONOMIE ; ENTREPRENEURIATIndex. décimale : 112.72 ENTREPRENEURIAT Résumé : This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=557646 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 056571 658.11 MAS Livre Library Campus de Reims Salle de lecture Disponible 056572 658.11 MAS Livre Library Campus de Reims Salle de lecture Disponible J7134 112.72 MAS Livre Library Campus de Rouen Salle de lecture Disponible J7135 112.72 MAS Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Achievement Relocked : Loss Aversion and Game Design Type de document : e-book Auteurs : Geoffrey ENGELSTEIN Editeur : MIT PRESS Année de publication : 2020 ISBN/ISSN/EAN : 9780262043533 Note générale : copyrighted Langues : Anglais (eng) Résumé : How game designers can use the psychological phenomenon of loss aversion to shape player experience. Getting something makes you feel good, and losing something makes you feel bad. But losing something makes you feel worse than getting the same thing makes you feel good. So finding $10 is a thrill; losing $10 is a tragedy. On an intensity of feeling scale, loss is more intense than gain. This is the core psychological concept of loss aversion, and in this book game creator Geoffrey Engelstein explains, with examples from both tabletop and video games, how it can be a tool in game design. Loss aversion is a profound aspect of human psychology, and directly relevant to game design; it is a tool the game designer can use to elicit particular emotions in players. Engelstein connects the psychology of loss aversion to a range of phenomena related to games, exploring, for example, the endowment effect - why, when an object is ours, it gains value over an equivalent object that is not ours - as seen in the Weighted Companion Cube in the game Portal; the framing of gains and losses to manipulate player emotions; Deal or No Deal's use of the utility theory; and regret and competence as motivations, seen in the context of legacy games. Finally, Engelstein examines the approach to Loss Aversion in three games by Uwe Rosenberg, charting the designer's increasing mastery. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88880007 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=501720
Titre : AI and Humanity Type de document : e-book Auteurs : Illah Reza NOURBAKHSH Editeur : MIT PRESS Année de publication : 2020 ISBN/ISSN/EAN : 9780262043847 Note générale : copyrighted Langues : Anglais (eng) Résumé : An examination of the implications for society of rapidly advancing artificial intelligence systems, combining a humanities perspective with technical analysis; includes exercises and discussion questions. AI and Humanity provides an analytical framing and a common language for understanding the effects of technological advances in artificial intelligence on society. Coauthored by a computer scientist and a scholar of literature and cultural studies, it is unique in combining a humanities perspective with technical analysis, using the tools of literary explication to examine the societal impact of AI systems. It explores the historical development of these technologies, moving from the apparently benign Roomba to the considerably more sinister semi-autonomous weapon system Harpy. The book is driven by an exploration of the cultural and etymological roots of a series of keywords relevant to both AI and society. Works examined range from Narrative of the Life of Frederick Douglass, given a close reading for its themes of literacy and agency, to Simon Head's critique of the effects of surveillance and automation on the Amazon labor force in Mindless. Originally developed as a textbook for an interdisciplinary humanities-science course at Carnegie Mellon, AI & Humanity offers discussion questions, exercises (including journal writing and concept mapping), and reading lists. A companion website provides updated resources and a portal to a video archive of interviews with AI scientists, sociologists, literary theorists, and others. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88881514 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503630
Titre : Art and Tradition in a Time of Uprisings Type de document : e-book Auteurs : Gabriel LEVINE Editeur : MIT PRESS Année de publication : 2020 ISBN/ISSN/EAN : 9780262043564 Note générale : copyrighted Langues : Anglais (eng) Résumé : Examining radical reinventions of traditional practices, ranging from a queer reclamation of the Jewish festival of Purim to an Indigenous remixing of musical traditions.Supposedly outmoded modes of doing and making?from music and religious rituals to crafting and cooking?are flourishing, both artistically and politically, in the digital age. In this book, Gabriel Levine examines collective projects that reclaim and reinvent tradition in contemporary North America, both within and beyond the frames of art. Levine argues that, in a time of political reaction and mass uprisings, the subversion of the traditional is galvanizing artists, activists, musicians, and people in everyday life. He shows that this takes place in strikingly different ways for Indigenous and non-Indigenous people in settler colonies. Paradoxically, experimenting with practices that have been abandoned or suppressed can offer powerful resources for creation and struggle in the present.Levine shows that, in projects that span ?the discontinuum of tradition,? strange encounters take place across the lines of class, Indigeneity, race, and generations. These encounters spark alliance and appropriation, desire and misunderstanding, creative (mis)translation and radical revisionism. He describes the yearly Purim Extravaganza, which gathers queer, leftist, and Yiddishist New Yorkers in a profane reappropriation of the springtime Jewish festival; the Ottawa-based Indigenous DJ collective A Tribe Called Red, who combine traditional powwow drumming and singing with electronic dance music; and the revival of home fermentation practices?considering it from microbiological, philosophical, aesthetic, and political angles.Projects that take back the vernacular in this way, Levine argues, not only develop innovative forms of practice for a time of uprisings; they can also work toward collectively reclaiming, remaking, and repairing a damaged world. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88882265 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=504328 Beyond Bakelite : Leo Baekeland and the Business of Science and Invention / Joris MERCELIS / MIT PRESS (2020)PermalinkCarbon Captured : How Business and Labor Control Climate Politics / Matto MILDENBERGER / MIT PRESS (2020)PermalinkCoding Democracy : How Hackers Are Disrupting Power, Surveillance, and Authoritarianism / Maureen WEBB / MIT PRESS (2020)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkDesign Justice : Community-Led Practices to Build the Worlds We Need / Sasha COSTANZA-CHOCK / MIT PRESS (2020)Permalink
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