New luxury management / SPRINGER-VERLAG FRANCE (2017)  

Titre : New luxury management : creating and managing sustainable value across the organization Type de document : e-book Auteurs : Emmanuelle RIGAUD-LACRESSE ; Fabrizio Maria PINI, Éditeur scientifique Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2017 Importance : 1 online resource (xxii, 311 pages) : ISBN/ISSN/EAN : 978-3-319-41727-1 Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry  Management.  Marketing Index. décimale : E-book Résumé : Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159677

Strategic Innovative Marketing / Androniki KAVOURA / SPRINGER-VERLAG FRANCE (2017)  

Titre : Strategic Innovative Marketing Type de document : e-book Auteurs : Androniki KAVOURA, Auteur ; Damianos P. SAKAS, Auteur Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2017 Importance : 532 p. (400 crédits) ISBN/ISSN/EAN : 978-3-319-56288-9 Langues : Anglais (eng) Mots-clés : Management MARKETING STRATEGIQUE ; STRATEGIE Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=227283

La gestion des coopérations dans la pratique / SPRINGER-VERLAG FRANCE (2015)  

Titre : La gestion des coopérations dans la pratique : Façonner le changement socialavec Capacity WORKS / Type de document : e-book Auteurs : GIZ GMBH, Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2015 Importance : 1 online resource (ix, 285 pages) : Présentation : illustrations. ISBN/ISSN/EAN : 978-3-658-07892-8 Langues : Français (fre) Mots-clés : Management CHANGEMENT SOCIAL ; LEADERSHIP ; STRATEGIE Mots-clés candidats : Industrial management. Index. décimale : E-book Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158378

Marketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)  

Titre : Marketing challenges in a turbulent business environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Type de document : e-book Auteurs : Mark D., GROZA, Auteur ; Charles B., RAGLAND, Auteur ; ACADEMY OF MARKETING SCIENCE. Annual Conference. Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2015 Importance : xxiii, 733 p. Présentation : illustrations, maps. ISBN/ISSN/EAN : 978-3-319-19428-8 Note générale : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Langues : Anglais (eng) Mots-clés : Management MANAGEMENT ; MARKETING ENVIRONNEMENTAL ; TECHNIQUE PUBLICITAIRE Mots-clés candidats : Marketing  Management  Business Index. décimale : E-book Résumé : Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media, and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158414

Modern corporate finance, investments and taxation / SPRINGER-VERLAG FRANCE (2015)  

Titre : Modern corporate finance, investments and taxation Type de document : e-book Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2015 Importance : xvi, 368 p. ISBN/ISSN/EAN : 978-3-319-14732-1 Langues : Anglais (eng) Mots-clés : Management FINANCE D'ENTREPRISE ; INVESTISSEMENT Mots-clés candidats : Corporations  Finance.  Taxation.  Investments. Index. décimale : E-book Résumé : This monograph is devoted to the modern theory of capital cost and capital structure and its application to the real economy. In particular, it presents a possible explanation to the causes of global financial crisis. The authors of the book modify the theory of Nobel Prize winners Modigliani and Miller to describe an alternative theory of capital cost and capital structure that can be applied to corporations with arbitrary lifetime and investment projects with arbitrary duration. The authors illustrate their theory with examples from corporate practice and develop investment models that can be applied by companies in their financial operations. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158396

A practical guide to corporate finance / Christophe THIBIERGE / SPRINGER-VERLAG FRANCE (2015)  

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The Open Incubator Model / Ilan BIJAOUI / SPRINGER-VERLAG FRANCE (2015)  

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Dimensions of Teaching Business Ethics in Asia / Stephan ROTHLIN / SPRINGER-VERLAG FRANCE (2013)  

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Customer experience emerging trends and new insights / Colin SHAW / SPRINGER-VERLAG FRANCE (2010)  

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Statistique / Michel LEJEUNE / SPRINGER-VERLAG FRANCE (2010)

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The Outsourcing Enterprise / Leslie P. WILLCOCKS / SPRINGER-VERLAG FRANCE (2010)  

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Régression / Pierre-André CORNILLON / SPRINGER-VERLAG FRANCE (2006)

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Positivism in Psychology / Charles W. TOLMAN / SPRINGER-VERLAG FRANCE (1992)

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Informatique médicale, e-Santé / SPRINGER-VERLAG FRANCE

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