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Titre : Qualitative Research in Marketing and Management : Doing Interpretive Research Projects Type de document : e-book Auteurs : Chris HACKLEY, Auteur Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2019 Importance : 279 p. ISBN/ISSN/EAN : 978-0-429-82280-3 Langues : Anglais (eng) Mots-clés : Management
GESTION DE PROJET ; MARKETING INDUSTRIELRésumé : This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=558372
Titre : The Fate of a Gesture : Jackson Pollock and Postwar American Art Type de document : e-book Auteurs : Carter RATCLIFF Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2019 Importance : 371 p. ISBN/ISSN/EAN : 978-1-00-022950-9 Langues : Anglais (eng) Mots-clés : Management
ART ; ARTS PLASTIQUESRésumé : Ouvrage concernant la peinture de Jackson Pollock. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=512715
Titre : Tourism and Innovation Type de document : e-book Auteurs : C. Michael HALL ; Allan WILLIAMS Mention d'édition : 2d ed. Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2019 Importance : 497 p. ISBN/ISSN/EAN : 978-1-351-66939-9 Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; TOURISME SECTEURRésumé : This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm, and product innovation. This book emphasises that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social, and political context, with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation at various levels and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all tourism students. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=506738 Diversity in the Workforce : Current Issues and Emerging Trends / Marylin Y. BYRD / TAYLOR & FRANCIS GROUP (2018)
Titre : Diversity in the Workforce : Current Issues and Emerging Trends Type de document : e-book Auteurs : Marylin Y. BYRD, Auteur ; Chaunda L. SCOTT, Auteur Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2018 Importance : 351 p. ISBN/ISSN/EAN : 978-1-351-74475-1 Langues : Français (fre) Mots-clés : Management
CULTURE ORGANISATIONNELLE ; GROUPE SOCIALRésumé : This comprehensive, integrated teaching resource provides students with the tools and methodologies they need to effectively negotiate the multiple dynamics that emerge from difference, and to appropriately respond to issues of marginalization and social injustice. Written from an American perspective, the book not only covers the traditional topics of race, gender, ethnicity, and social class, but explores emerging trends around "isms" (racism, sexism). This second edition includes two new chapters: one addressing social identity diversity and leadership in the workforce, and the other examining under-representation of diversity in the scientific, technical, and film workforce. This edition also features an updated chapter on social justice as an emerging diversity paradigm; this includes a conceptual framework to advance the ideology of organizational social justice. End-of-chapter questions encourage students to engage in difficult conversations, and case studies stimulate students' awareness of real-world issues that emerge from diversity, helping students to develop the broad range of skills they need to mediate or resolve diversity issues as future professionals. Additional links, slides, multiple choice quizzes, and essay questions can be found online as a part of this book's Instructor Resources. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507302
Titre : Green Supply Chain Management Type de document : e-book Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2018 Importance : 193 p. ISBN/ISSN/EAN : 978-1-317-24180-5 Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; PROTECTION DE L'ENVIRONNEMENT ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : Today, one of the top priorities of an organization's modern corporate strategy is to portray itself as socially responsible and environmentally sustainable. As a focal point of sustainability initiatives, green supply chain management has emerged as a key strategy that can provide competitive advantages with significant parallel gains for company profitability. In designing a green supply chain, the intent is the adoption of comprehensive and cross-business sustainability principles, from the product conception stage to the end-of-life stage. In this context, green initiatives relate to tangible and intangible corporate benefits. Sustainability reports from numerous companies reveal that greening their supply chains has helped reduce operating cost, thus boosting effectiveness and efficiency while increasing sustainability of the business. Green Supply Chain Management provides a strategic overview of sustainable supply chain management, shedding light on the theoretical background and key principles of the topic. Specifically, this book covers various thematic areas including benefits and impact of green supply chain management; enablers and barriers on supply chain operations; inbound and outbound logistics considerations; and production, packaging and reverse logistics under the notion of "greening". The ultimate aim of this textbook is to highlight the challenges in the implementation of green supply chain management in modern companies and to provide a roadmap for decision-making in real-life cases. Combining chapter summaries and discussion questions, this book provides an accessible and student-friendly introduction to green supply change management and will be of great interest to students, scholars and practitioners in the fields of sustainable business and supply chain management. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=513996 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPeer Learning in Higher Education / Routledge (2016)PermalinkPermalinkPermalinkPermalink
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