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Titre : Routledge Handbook of International Sport Business Type de document : e-book Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2017 Importance : 420 p. ISBN/ISSN/EAN : 978-1-317-48653-4 Langues : Anglais (eng) Mots-clés : Management
SPORT ; MARCHERésumé : Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=573050
Titre : SPIN®-Selling Type de document : e-book Auteurs : Neil RACKHAM Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2017 Importance : 253 p. ISBN/ISSN/EAN : 978-1-00-015457-3 Langues : Anglais (eng) Mots-clés : Management
RECHERCHE COMMERCIALE ; TECHNIQUE DE VENTE ; VENTE PAR TELEPHONERésumé : True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don't work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: -Situation questions ; -Problem questions ; -Implication questions ; -Need-payoff questions.
SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today's leading companies with dramatic improvements to their sales performance.Nombre d'accès : 4 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534964
Titre : The Routledge Handbook of Transport Economics Type de document : e-book Auteurs : Jonathan COWIE ; Stephen ISON Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2017 Importance : 461 p. ISBN/ISSN/EAN : 978-1-317-53796-0 Langues : Anglais (eng) Mots-clés : Management
TRANSPORT ; TRANSPORT SECTEUR ; TRANSPORT EN COMMUNRésumé : The Routledge Handbook of Transport Economics offers the first state of the art overview of the discipline of transport economics as it stands today, reflective of key research and policy. Transport is an important area of study and one which is problem rich, stimulating a great deal of debate in areas which impact on everyday lives. Much of this focuses on the practicalities of the modern-day phenomenon of mass movement and all of the issues which surround it. The discipline of economics is central to this debate, and consequently the study and application of transport economics has a chief role to play in seeking to address subjects relating to major transport issues. It can be argued that at the very heart of any transport issue or problem lies the underlying economics of the situation - understand that and you alleviate the problem. Featuring contributions from world-leading scholars and practitioners from across the globe, all of the chapters within this book are written from a practical perspective; theory is applied and developed using real-world examples. The book examines concepts, issues, ideas and practicalities of transport provision in five key topic areas: public transport public transport reform economic development and transport modelling transport and the environment freight transport. A real strength of the book is in linking theory to practice, and hence the 'economics' that are examined in this text are not the economics of the abstract, but rather the economics of everyday living. Practical and insightful, this volume is an essential reference for any student or researcher working in all areas of transport provision, ranging from planning, appraisal, regulation and freight; and for all practitioners looking to develop their professional knowledge and who are seeking professional accreditation. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553698
Titre : Growing and Managing Foreign Purchasing Type de document : e-book Auteurs : Thomas A. COOK Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2016 Importance : 389 p. ISBN/ISSN/EAN : 978-1-315-35608-2 Langues : Anglais (eng) Mots-clés : Management
ACHAT ; IMPORTATION ; EXPORTATION ; LOGISTIQUERésumé : This book compares the basic skillset of domestic purchasing to that of global purchasing. It provides a very detailed blueprint and best practices guide for avoiding costly mistakes and improving purchasing effectiveness. It also details supply chain globalization impacts on freight, logistics, customs issues, managing foreign suppliers, risk mitigation, and profit potential improvement. It differentiates itself from other books as being more comprehensive, detailed, and broad reaching into every aspect of purchasing on an international scale. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553699 Peer Learning in Higher Education / Routledge (2016)
Titre : Peer Learning in Higher Education : Learning from and with Each Other Type de document : Livre Editeur : Routledge Année de publication : 2016 Autre Editeur : TAYLOR & FRANCIS GROUP Importance : 196 p. ISBN/ISSN/EAN : 978-1-138-17242-5 Prix : 138 EUR Langues : Anglais (eng) Mots-clés : Management
ENSEIGNEMENT SUPERIEUR ; ETUDIANT ; PEDAGOGIEIndex. décimale : 163.64 PEDAGOGIE Résumé : While peer learning is often used informally by students - and for many can form an essential part of their HE experience - this book discusses methods of developing more effective learning through the systematic implementation of peer learning approaches. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535211 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 055634 378.1 PEE Livre Library Campus de Reims Salle de lecture Exclu du prêt J6770 163.64 PEE Livre Library Campus de Rouen Salle de lecture Exclu du prêt PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkEmploying bureaucracy / Sanford M. JACOBY / TAYLOR & FRANCIS GROUP (2004)PermalinkPermalinkSustainable Finance and Banking : The Financial Sector and the Future of the Planet / Marcel JEUCKEN / TAYLOR & FRANCIS GROUP (2001)PermalinkPermalinkPermalinkBlack Feminist Thought / Patricia HILL COLLINS / TAYLOR & FRANCIS GROUP (1990)PermalinkPermalinkCONSUMPTION MARKETS CULTURE / TAYLOR & FRANCIS GROUPPermalinkINFORMATION SOCIETY AN INTERNATIONAL JOURNAL / TAYLOR & FRANCIS GROUPPermalinkJOURNAL OF WINE RESEARCH / TAYLOR & FRANCIS GROUPPermalink
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