International Business Law and Its Environment / Richard SCHAFFER / SOUTH-WESTERN (2017)

Titre : International Business Law and Its Environment Type de document : Livre Auteurs : Richard SCHAFFER, Auteur ; Filiberto AGUSTI, Auteur Mention d'édition : 10e éd. Editeur : SOUTH-WESTERN Année de publication : 2017 Importance : 633 p. ISBN/ISSN/EAN : 978-1-305-97259-9 Prix : 180 EUR Langues : Anglais (eng) Mots-clés : Management DROIT INTERNATIONAL ; ENVIRONNEMENT Résumé : Today, no business is purely domestic. Even the smallest local firms are affected by global competition and world events. INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT, 10E delivers complete, reader-friendly coverage of the legal implications and ramifications of doing business internationally. You examine the cultural, political, economic, and ethical issues today's global business managers face. With a focus on trade, the licensing of intellectual property, and foreign direct investment, you examine the three major forms of doing business in a foreign country. Real examples, precedent-setting cases, managerial implications, and ethical considerations show how to apply key principles. From the legal relationship between parties in an international business transaction to managing risk to the special challenges of conducting business in emerging economies, this edition helps you understand the most common practices and critical issues in global business law. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=227296

Exemplaires(3)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052313	346.07 SCH	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
052314	346.07 SCH	Livre	Library Campus de Reims	Salle de lecture	Disponible
052305	346.07 SCH	Livre	Library Campus de Reims	Salle de lecture	Disponible

Consumer behavior / Wayne D. HOYER / SOUTH-WESTERN (2016)

Titre : Consumer behavior Type de document : Livre Auteurs : Wayne D. HOYER, Auteur Mention d'édition : 7ème éd. Editeur : SOUTH-WESTERN Année de publication : 2016 Importance : 525 p. ISBN/ISSN/EAN : 978-1-305-50727-2 Prix : 180 EUR Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; MARKETING EXPERIENTIEL ; PSYCHOLOGIE ; SOCIOLOGIE Index. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=218928

Autre format

• Consumer behavior / SOUTH-WESTERN (2016)  

Exemplaires(7)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052283	658.834 HOY	Livre	Library Campus de Reims	Salle de lecture	Disponible
052282	658.834 HOY	Livre	Library Campus de Reims	Salle de lecture	Disponible
052281	658.834 HOY	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
J5748	122.94 HOY	Livre	Library Campus de Rouen	Accueil library	Disponible
J5750	122.94 HOY	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J5747	122.94 HOY	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J5749	122.94 HOY	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Consumer behavior / SOUTH-WESTERN (2016)  

Accompagne Consumer behavior / Wayne D. HOYER / SOUTH-WESTERN (2016) Titre : Consumer behavior Type de document : e-book Mention d'édition : 7ème éd. Editeur : SOUTH-WESTERN Année de publication : 2016 Importance : 546 p. ISBN/ISSN/EAN : 978-1-337-51480-4 Prix : 389.77 EUR Langues : Anglais (eng) Mots-clés : Management MARKETING SOCIAL ; PSYCHOLOGIE ; SOCIOLOGIE Résumé : The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=218923

Financial management / Eugene F. BRIGHAM / SOUTH-WESTERN (2016)

Titre : Financial management : theory and practice Type de document : Livre Auteurs : Eugene F. BRIGHAM, Auteur Mention d'édition : 14ème édition Editeur : SOUTH-WESTERN Année de publication : 2016 Importance : 622 p. ISBN/ISSN/EAN : 978-1-4737-2960-5 Prix : 71 EUR Langues : Anglais (eng) Mots-clés : Management FINANCE D'ENTREPRISE ; GESTION FINANCIERE INTERNATIONALE Résumé : Roland Fox joins Brigham and Ehrhardt in the new edition of Financial Management: Theory and Practice, written for students in Europe, the Middle East and Africa. This text combines Brigham and Ehrhardt's balance of solid financial theory and practical applications with Fox's expert knowledge of international financial management. Maintaining all the content that makes this textbook so valuable to students from fundamental through to intermediate level and beyond, this new edition also adds in material relevant to European, Middle Eastern and African students, such as a chapter on Islamic Finance. Financial Management: Theory and Practice is a must for any student who wants to understand financial management concepts and their real-world application. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=316169

Autre format

• Financial Management EMEA Adaptation / Eugene F. BRIGHAM / CENGAGE LEARNING EMEA (2016)  

Exemplaires(5)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052492	658.15 BRI	Livre	Library Campus de Reims	Accueil library	Disponible
052493	658.15 BRI	Livre	Library Campus de Reims	Accueil library	Disponible
052494	658.15 BRI	Livre	Library Campus de Reims	Accueil library	Disponible
052495	658.15 BRI	Livre	Library Campus de Reims	Salle de lecture	Disponible
052496	658.15 BRI	Livre	Library Campus de Reims	Salle de lecture	Disponible

Management accounting for business / Colin DRURY / SOUTH-WESTERN (2013)

Titre : Management accounting for business Type de document : Livre Auteurs : Colin DRURY, Auteur Mention d'édition : 5th ed. Editeur : SOUTH-WESTERN Année de publication : 2013 Importance : XXIII-498 p. ISBN/ISSN/EAN : 978-1-4080-6028-5 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPTABILITE ; COMPTABILITE DE GESTION Résumé : Now in its fifth edition, Management Accounting for Business is the ideal introductory text for non-specialist students studying management accounting within business courses at both undergraduate and MBA levels. It provides students with a foundation in the theory and practice of management accounting and emphasizes its role in making business decisions. Management Accounting for Business is written by Colin Drury, the renowned accounting educator and author whose range of market-leading textbooks has defined management accounting for the past 25 years. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154360

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
041762	657.42/DRU	Livre	Library Campus de Reims	Salle de lecture	Disponible

Entrepreneurship / Donald F KURATKO / THOMSON (2007)

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Investment analysis and portfolio management / Frank K. REILLY / THOMSON (2006)

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Understanding economics / THOMSON (2006)

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Purchasing and Supply Chain Management / Robert MONCZKA / THOMSON (2005)

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Organizational behavior / Don HELLRIEGEL / SOUTH-WESTERN (2004)

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