Détail de l'éditeur
SOUTH-WESTERN |
Documents disponibles chez cet éditeur (10)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Titre : International Business Law and Its Environment Type de document : Livre Auteurs : Richard SCHAFFER, Auteur ; Filiberto AGUSTI, Auteur Mention d'édition : 10e éd. Editeur : SOUTH-WESTERN Année de publication : 2017 Importance : 633 p. ISBN/ISSN/EAN : 978-1-305-97259-9 Prix : 180 EUR Langues : Anglais (eng) Mots-clés : Management
DROIT INTERNATIONAL ; ENVIRONNEMENTRésumé : Today, no business is purely domestic. Even the smallest local firms are affected by global competition and world events. INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT, 10E delivers complete, reader-friendly coverage of the legal implications and ramifications of doing business internationally. You examine the cultural, political, economic, and ethical issues today's global business managers face. With a focus on trade, the licensing of intellectual property, and foreign direct investment, you examine the three major forms of doing business in a foreign country. Real examples, precedent-setting cases, managerial implications, and ethical considerations show how to apply key principles. From the legal relationship between parties in an international business transaction to managing risk to the special challenges of conducting business in emerging economies, this edition helps you understand the most common practices and critical issues in global business law. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=227296 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 052326 346.07 SCH Livre Library Campus de Reims Salle de lecture Exclu du prêt 052313 346.07 SCH Livre Library Campus de Reims Salle de lecture Exclu du prêt 052314 346.07 SCH Livre Library Campus de Reims Salle de lecture Disponible 052305 346.07 SCH Livre Library Campus de Reims Salle de lecture Disponible
Titre : Consumer behavior Type de document : Livre Auteurs : Wayne D. HOYER, Auteur Mention d'édition : 7ème éd. Editeur : SOUTH-WESTERN Année de publication : 2016 Importance : 525 p. ISBN/ISSN/EAN : 978-1-305-50727-2 Prix : 180 EUR Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; MARKETING EXPERIENTIEL ; PSYCHOLOGIE ; SOCIOLOGIEIndex. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=218928 Autre formatExemplaires(7)
Code-barres Cote Support Localisation Section Disponibilité 052283 658.834 HOY Livre Library Campus de Reims Salle de lecture Disponible 052282 658.834 HOY Livre Library Campus de Reims Salle de lecture Disponible 052281 658.834 HOY Livre Library Campus de Reims Salle de lecture Exclu du prêt J5748 122.94 HOY Livre Library Campus de Rouen Accueil library Disponible J5750 122.94 HOY Livre Library Campus de Rouen Salle de lecture Disponible J5747 122.94 HOY Livre Library Campus de Rouen Salle de lecture Disponible J5749 122.94 HOY Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Consumer behavior Type de document : e-book Mention d'édition : 7ème éd. Editeur : SOUTH-WESTERN Année de publication : 2016 Importance : 546 p. ISBN/ISSN/EAN : 978-1-337-51480-4 Prix : 389.77 EUR Langues : Anglais (eng) Mots-clés : Management
MARKETING SOCIAL ; PSYCHOLOGIE ; SOCIOLOGIERésumé : The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=218923
Titre : Financial management : theory and practice Type de document : Livre Auteurs : Eugene F. BRIGHAM, Auteur Mention d'édition : 14ème édition Editeur : SOUTH-WESTERN Année de publication : 2016 Importance : 622 p. ISBN/ISSN/EAN : 978-1-4737-2960-5 Prix : 71 EUR Langues : Anglais (eng) Mots-clés : Management
FINANCE D'ENTREPRISE ; GESTION FINANCIERE INTERNATIONALERésumé : Roland Fox joins Brigham and Ehrhardt in the new edition of Financial Management: Theory and Practice, written for students in Europe, the Middle East and Africa. This text combines Brigham and Ehrhardt's balance of solid financial theory and practical applications with Fox's expert knowledge of international financial management. Maintaining all the content that makes this textbook so valuable to students from fundamental through to intermediate level and beyond, this new edition also adds in material relevant to European, Middle Eastern and African students, such as a chapter on Islamic Finance. Financial Management: Theory and Practice is a must for any student who wants to understand financial management concepts and their real-world application. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=316169 Exemplaires(5)
Code-barres Cote Support Localisation Section Disponibilité 052492 658.15 BRI Livre Library Campus de Reims Accueil library Disponible 052493 658.15 BRI Livre Library Campus de Reims Accueil library Disponible 052494 658.15 BRI Livre Library Campus de Reims Accueil library Disponible 052495 658.15 BRI Livre Library Campus de Reims Salle de lecture Disponible 052496 658.15 BRI Livre Library Campus de Reims Salle de lecture Disponible
Titre : Management accounting for business Type de document : Livre Auteurs : Colin DRURY, Auteur Mention d'édition : 5th ed. Editeur : SOUTH-WESTERN Année de publication : 2013 Importance : XXIII-498 p. ISBN/ISSN/EAN : 978-1-4080-6028-5 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
COMPTABILITE ; COMPTABILITE DE GESTIONRésumé : Now in its fifth edition, Management Accounting for Business is the ideal introductory text for non-specialist students studying management accounting within business courses at both undergraduate and MBA levels. It provides students with a foundation in the theory and practice of management accounting and emphasizes its role in making business decisions. Management Accounting for Business is written by Colin Drury, the renowned accounting educator and author whose range of market-leading textbooks has defined management accounting for the past 25 years. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154360 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 041762 657.42/DRU Livre Library Campus de Reims Salle de lecture Disponible PermalinkPermalinkUnderstanding economics / THOMSON (2006)
PermalinkPermalinkPermalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-