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Titre : Digital Marketing Applications Type de document : e-book Auteurs : Hatice AYDIN Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631802519 Note générale : copyrighted Langues : Anglais (eng) Résumé : To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88876816 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=498893
Titre : Dynamics of Globalization at the Crossroads of Economics Type de document : e-book Auteurs : Ahmet Arif EREN Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631801949 Note générale : copyrighted Langues : Anglais (eng) Résumé : The world is becoming interconnected via the increase in the volume of trade. This integration process is called globalization, and this led to a massive increase in the production of goods and services. The globalization process has many dimensions such as cultural, social and political. This book mainly aims to investigate the economic aspect of globalization and focuses on trade patterns. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88880061 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=501734 Economic Dynamics and Sustainable Development ? Resources, Factors, Structures and Policies : Proceedings ESPERA 2016 ? Part 1 / Luminita CHIVU / PETER LANG (2019)
Titre : Economic Dynamics and Sustainable Development ? Resources, Factors, Structures and Policies : Proceedings ESPERA 2016 ? Part 1 Type de document : e-book Auteurs : Luminita CHIVU Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631762219 Note générale : copyrighted Langues : Anglais (eng) Résumé : The book contains researchers' scientific opinions and ideas focused on Romanian Academy Strategy 2020. The authors consider economic structures, trends and possible responses to globalisation and European integration challenges.This volume is dedicated to the recently deceased research fellow professor Constantin Ciutacu who was one of the initiators of the ??Economic Scientific Research ? Theoretical, Empirical and Practical Approaches?? (ESPERA) conference and a personality of the Romanian economic research. ESPERA is initiated annually by the National Institute for Economic Research ??Costin C. Kiri?escu?? of the Romanian Academy. It aims to present and evaluate the economic scientific research portfolio and to argue and substantiate development strategies, including European and global best practices. ESPERA intend to become a scientific support for conceptualisation and the establishment of policies and strategies to provide a systematic, permanent, wide and challenging dialogue within the European area of economic and social research. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88868855 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485301 Les enseignes traditionnelles, partie intégrante du patrimoine culturel immatériel de Pékin / Lili DU / PETER LANG (2019)
Titre : Les enseignes traditionnelles, partie intégrante du patrimoine culturel immatériel de Pékin Type de document : e-book Auteurs : Lili DU Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9781433170010 Note générale : copyrighted Langues : Français (fre) Résumé : Depuis son adoption de la «Convention pour la sauvegarde du patrimoine culturel immatériel» en 2003, la Chine a lancé au niveau national, le répertoire de son patrimoine culturel immatériel, et a élaboré, mis en action des mesures pour sa sauvegarde. Pékin, ancienne capitale des cinq dynasties, possède une source abondante du patrimoine culturel immatériel. Les vieilles enseignes pékinoises représentent un vecteur particulier du patrimoine oral, l'art de la dénomination, l'art de l'enseigne, la culture traditionnelle à travers le Confucianisme ainsi que des savoir-faire. Cependant, par rapport à la valorisation économique, la valorisation culturelle de ces entreprises a été longtemps négligée. En recourant à la formulation du patrimoine culturel immatériel, le présent travail a voulu explorer et étudier la pluralité du patrimoine immatériel des vieilles enseignes pékinoises, afin de montrer son enjeu dans le développement et la pérennité de ces enseignes ainsi que pour la préservation de la culture locale de Pékin. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88875495 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494000
Titre : Environment and Sustainability Type de document : e-book Auteurs : Celil AYDIN Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631771877 Note générale : copyrighted Langues : Anglais (eng) Résumé : The fact that environmental issues, which cause a significant externality within global goods, have gained a global dimension, necessitated more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the environment have been on the axis of sustainability. This book contains theoretical and empirical researches written by academicians and researches in the field of environment and sustainability. In the contributions, the macro dimensions of environmental pollution such as economic growth, health sector and technological development are examined. In addition to these, the contributors deal with micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88871452 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486513 Ethical Investing : Opportunities and Challenges of Morally Justified Investments / Gerhard DROESSER / PETER LANG (2019)PermalinkEurope: Civilizations Clashing : From Athens to the European Union / Piotr JAROSZYNSKI / PETER LANG (2019)PermalinkFrom «Gastarbeiter» to European Expatriates : Greek Migrant Communities in Germany and their Socio-political Integration / Eleni TSELIGKA / PETER LANG (2019)PermalinkPermalinkPermalinkHigher Education Reform: Looking Back ? Looking Forward : Second Revised Edition Ed. 2 / Pavel ZGAGA / PETER LANG (2019)PermalinkIndustrialising Africa : Unlocking the Economic Potential of the Continent / Horman CHITONGE / PETER LANG (2019)PermalinkInterdisciplinary Public Finance, Business and Economics Studies : Volume II / Adil AKINCI / PETER LANG (2019)PermalinkPermalinkPermalinkPermalinkNew Approaches in Media and Communication : Symposium Full Paper Book / Ahmet AYHAN / PETER LANG (2019)PermalinkPermalinkOn the Persistence of Relationship Banking within a Bank-Based Financial System : Post-Crisis Evidence from German SMEs / Katharina SAUTER / PETER LANG (2019)PermalinkPortuguese Emigrant Entrepreneurship : in London, Andorra, Nice and Monaco / Maria Ortelinda BARROS GONÇALVES / PETER LANG (2019)PermalinkPreparation Processes of Nonfinancial KPIs for Management Reports : Empirical Evidence on Process Design and Determinants / Matthias NIENABER / PETER LANG (2019)PermalinkPermalinkRepresentation of Artificial Intelligence in the Arts, Vol. 1 : Androids, Golems, and Prometheus / Fabian BANGA / PETER LANG (2019)PermalinkPermalinkPermalinkPermalinkSmaller World, Bigger Issues : Growth, Unemployment, Inequality and Poverty / Hale KIRER SILVA LECUNA / PETER LANG (2019)PermalinkPermalinkSynergy and Goodwill Controlling : Empirical Evidence on Determinants and Acquisition Performance / Daniela PETERS / PETER LANG (2019)PermalinkSystems-thinking for Safety : A short introduction to the theory and practice of systems-thinking. / Simon BENNETT / PETER LANG (2019)PermalinkThe Many Faces of Crisis : An Analysis of Crisis Management from an Economic and Political Perspective / Katarzyna ZIELINSKA / PETER LANG (2019)PermalinkThe Middle East: Thinking About and Beyond Security and Stability / Lorenzo KAMEL / PETER LANG (2019)PermalinkThe Rise of Tech Giants : A Game Changer in Global Finance and Politics / Lorenzo KAMEL / PETER LANG (2019)PermalinkThe Role of Women in Turkish Economy : Current Situation, Problems and Policies / Elif NUROGLU / PETER LANG (2019)PermalinkPermalinkPermalinkUtility Drives Adoption : Understanding Internet Accessibility in Rural China / Mingrui YE / PETER LANG (2019)PermalinkWhat Do We Really Know About Herta Herzog? : Exploring the Life and Work of a Pioneer of Communication Research / Elisabeth KLAUS / PETER LANG (2019)PermalinkAménagement rural et qualification territoriale : Les indications géographiques en France et en Europe / Marc DEDEIRE / PETER LANG (2018)PermalinkCapitalist Accumulation and Socio-Ecological Resilience : Black People in Border Areas of Colombia and Ecuador and the Palm Oil Industry / Edna Yiced MARTINEZ / PETER LANG (2018)PermalinkCentral and Eastern European Socio-Political and Legal Transition Revisited / Fruzsina GÁRDOS-OROSZ / PETER LANG (2018)PermalinkClimate Change in Africa : Social and Political Impacts, Conflicts, and Strategies / Kristina DIETZ / PETER LANG (2018)PermalinkCollective Skill Formation in Liberal Market Economies? : The Politics of Training Reforms in Australia, Ireland and the United Kingdom / Janis VOSSIEK / PETER LANG (2018)PermalinkA Concise History of the French Post Office : From Its Origins to the Present Time / Muriel LE ROUX / PETER LANG (2018)PermalinkCoopération transfrontalière et intégration européenne : Contribution à l’étude du principe fédéraliste / Manuel GOEHRS / PETER LANG (2018)PermalinkCountering the Financing of Terrorism in the International Community / Ivica SIMONOVSKI / PETER LANG (2018)PermalinkA Critique of the Customer Model of Higher Education : The Tail Wagging the Dog / Robert J. SOUCY / PETER LANG (2018)PermalinkCultural Differences in Network Communication : How Polish, German and Ukrainian Netizens Use Social Media / Grazyna PIECHOTA / PETER LANG (2018)PermalinkPermalinkEconomic Growth and Development 2 : Complementary Articles in the Pursuit of Economic Realities / Hasan GÜRAK / PETER LANG (2018)PermalinkEuropean Questionnaire for Job Analysis (EQJA) : Theoretical and Methodological Bases / Adam BIELA / PETER LANG (2018)PermalinkFrom Tahrir Square to Ferguson : Social Networks as Facilitators of Social Movements / Juliet DEE / PETER LANG (2018)PermalinkGlobalization, Institutions and Socio-Economic Performance : Macro and Micro Perspectives / Ertugrul YILDIRIM / PETER LANG (2018)PermalinkHard, Soft, and Smart Power ? Education as a Power Resource / Aigerim RAIMZHANOVA / PETER LANG (2018)PermalinkPermalinkPermalinkIntra-Regional Popular Cultural Flows : Towards an East Asian Identity? / Xin CHEN / PETER LANG (2018)PermalinkPermalinkLearning Scenarios for Social and Cultural Change : «Bildung» through Academic Teaching / Lara RODRÍGUEZ SIEWEKE / PETER LANG (2018)PermalinkLocal Matters : How neighbourhoods and services affect the social inclusion and exclusion of young people in European cities / Anne Marie GEHRKE / PETER LANG (2018)PermalinkMaking Popular Participation Real : African and International Experiences / György SZELL / PETER LANG (2018)PermalinkPermalinkPermalinkNew Uncertainties and Anxieties in Europe : Seven Waves of the European Social Survey / Franciszek SZTABINSKI / PETER LANG (2018)PermalinkOpportunities and Threats in European Integration and Turkey-EU-Relations after Brexit / Duygu SEKEROGLU / PETER LANG (2018)PermalinkPermalinkPermalinkRegulating Social Media in China : Foucauldian Governmentality and the Public Sphere / Bei GUO / PETER LANG (2018)PermalinkPermalinkPermalinkPermalinkSocial and Solidarity-based Economy and Territory : From Embeddedness to Co-construction / Nadine RICHEZ-BATTESTI / PETER LANG (2018)PermalinkPermalinkThe Anthropological Paradox : The Sociology of Knowledge as Perspective of the General Theory of Society / Radoslaw SOJAK / PETER LANG (2018)PermalinkPermalinkThe Transformations of the Civil Service in Poland in Comparison with International Experience / Jolanta ITRICH-DRABAREK / PETER LANG (2018)PermalinkThe Two Sick Men of Europe? : Britain and Italy between Crisis and Renaissance (1976-1983) / Giulia BENTIVOGLIO / PETER LANG (2018)PermalinkTo the Next Station : Papers on Culture and Digital Communication / Maria José CORVO SÁNCHEZ / PETER LANG (2018)PermalinkTowards an Internormative Hermeneutics for Social Justice : Principles of Justice and Recognition in John Rawls and Axel Honneth / Christiana IDIKA / PETER LANG (2018)PermalinkUrban Communication Regulation : Communication Freedoms and Limits / Harvey JASSEM / PETER LANG (2018)PermalinkUrban Dynamics : Conflicts, Representations, Appropriations and Policies / Anne-Marie AUTISSIER / PETER LANG (2018)PermalinkValue of Information: Intellectual Property, Privacy and Big Data / Maciej BARCZEWSKI / PETER LANG (2018)PermalinkBehind Ethical Consumption : Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels / Gianluigi GUIDO / PETER LANG (2017)PermalinkCapital-in-Crisis, Trade Unionism and the Question of Revolutionary Agency / Shaun MAY / PETER LANG (2017)PermalinkCheese Manufacturing in the Twentieth Century : The Italian Experience in an International Context / Rita Maria Michela D'ERRICO / PETER LANG (2017)PermalinkData-Driven Problem-Solving in International Business Communication : Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals / Alexander ZIELONKA / PETER LANG (2017)PermalinkData Envelopment Analysis: From Normative to Descriptive Performance Evaluation / Nadia VAZQUEZ NOVOA / PETER LANG (2017)PermalinkDuty, Discipline and Leadership in the British Royal Navy : Edward Riou between James Cook and Lord Nelson / Martin RÜTTEN / PETER LANG (2017)PermalinkEconomic Dynamics and Sustainable Development ? Resources, Factors, Structures and Policies : Proceedings ESPERA 2015 ? Part 1 and Part 2 / Luminita CHIVU / PETER LANG (2017)PermalinkElectric Worlds / Mondes électriques : Creations, Circulations, Tensions, Transitions (19th–21st C.) / Stéphanie LE GALLIC / PETER LANG (2017)PermalinkPermalinkGoverning Europe : How to Make the EU More Efficient and Democratic / Nicoletta PIROZZI / PETER LANG (2017)PermalinkHR Policies and Maternal Labor Supply : The Example of Employer-Supported Childcare / Susanne SCHNEIDER / PETER LANG (2017)PermalinkInnovation, Complexity and Policy : Contributions from 30 years of innovation policy research in Austria / Matthias WEBER / PETER LANG (2017)PermalinkPermalinkPermalinkLe marché du travail / Jean VERCHERAND / PETER LANG (2017)PermalinkPermalinkPuissances émergentes et sécurité internationale : une nouvelle donne ? : Une perspective pluridisciplinaire sur la puissance et l'émergence sur la scène internationale / Sabine LAVOREL / PETER LANG (2017)PermalinkSerious Games for Global Education : Digital Game-Based Learning in the English as a Foreign Language (EFL) Classroom / Claudia MÜLLER / PETER LANG (2017)PermalinkPermalinkPermalinkAccompagner vers l'emploi : Quand les dispositifs publics se mettent en action / Christèle MEILLAND / PETER LANG (2016)PermalinkAnalyzing Wealth Effects for Bondholders : New Insight on Major Corporate Events from the Debtholders' Perspective / Daniel MAUL / PETER LANG (2016)PermalinkPermalinkPermalinkConsequences of Informal Autonomy : The Case of Russian Federalism / Alexander LIBMAN / PETER LANG (2016)PermalinkCreativity: Technology and Music : In collaboration with Susan Schmidt Horning / Hans-Joachim BRAUN / PETER LANG (2016)PermalinkPermalinkGlobal Food Governance : Implications of Food Safety and Quality Standards in International Trade Law / Mariela MAIDANA-ELETTI / PETER LANG (2016)PermalinkPermalinkIndustrial Clustering, Firm Performance and Employee Welfare : Evidence from the Shoe and Flower Cluster in Ethiopia / PETER LANG (2016)PermalinkInformation Society and its Manifestations: Economy, Politics, Culture / Borut RONCEVIC / PETER LANG (2016)PermalinkPermalinkPermalinkLa pénurie en eau est-elle inéluctable ? : Une approche institutionnaliste de l'évolution du mode d'usage de l'eau en Espagne et au Maroc / Arnaud BUCHS / PETER LANG (2016)PermalinkPierre Bourdieu et la distinction sociale : Un essai philosophique / Simon SUSEN / PETER LANG (2016)PermalinkPermalinkTeaching Business Culture in the Italian Context : Global and Intercultural Challenges / PETER LANG (2016)PermalinkThe Globalisation Challenge for European Higher Education : Convergence and Diversity, Centres and Peripheries Ed. 2 / Pavel ZGAGA / PETER LANG (2016)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkBank mergers and acquisitions in the Asia-Pacific region : An investigation of the shareholder wealth effects of the financial sector consolidation and its impact on the acquirer's cost of debt / Sascha KOLARIC / PETER LANG (2015)PermalinkChina's Economic Engagement in Africa : A Case Study of Angola / Sezgi CEMILOGLU / PETER LANG (2015)PermalinkDealing with Economic Failure : Between Norm and Practice (15th to 21st Century) / Albrecht CORDES / PETER LANG (2015)PermalinkEconomic Effects of Post-Socialist Constitutions 25 Years from the Outset of Transition : The Constitutional Political Economy Approach / Katarzyna METELSKA-SZANIAWSKA / PETER LANG (2015)PermalinkGlobalizing On-line : Telecollaboration, Internationalization, and Social Justice / Nataly TCHEREPASHENETS / PETER LANG (2015)PermalinkItalian Yearbook of Human Rights 2015 / INTERDEPARTMENTAL CENTRE ON HUMAN RIGHTS / PETER LANG (2015)PermalinkPermalinkThe Male Body as Advertisement : Masculinities in Hispanic Media / Francisco UCEDA / PETER LANG (2015)PermalinkValue Creation of Corporate Restructuring : A Market Cycle and Industry View / Ulrich ERXLEBEN / PETER LANG (2015)PermalinkPermalinkPermalinkMicroeconomic Impacts of Institutional Change in Vietnam's Northern Uplands : Empirical Studies on Social Capital, Land and Credit Institutions / Camille SAINT-MACARY / PETER LANG (2014)PermalinkLa pédagogie de l'enseignement supérieur : repères théoriques et applications pratiques : Tome 2 : Se développer au titre d'enseignant / Denis BERTHIAUME / PETER LANG (2014)PermalinkServices et environnement : Les enjeux énergétiques de l'innovation dans les services / Charlotte FOURCROY / PETER LANG (2014)PermalinkA Structural Ricardian Valuation of Climate Change Impacts on Agriculture in Pakistan / Mirza Nomman AHMED / PETER LANG (2014)PermalinkUnited in Diversity? : On Cultural Diversity, Democracy and Human Rights / Eduardo J. RUIZ VIEYTEZ / PETER LANG (2014)PermalinkWinning Through Boundaries Innovation : Communities of Boundaries Generate Convergence / Mitsuro KODAMA / PETER LANG (2014)PermalinkPermalinkPermalinkPermalinkLa pédagogie de l'enseignement supérieur : repères théoriques et applications pratiques : Tome 1 : Enseigner au supérieur / Denis BERTHIAUME / PETER LANG (2013)PermalinkResponsible Economics : E.F. Schumacher and His Legacy for the 21st Century / Hendrik OPDEBEECK / PETER LANG (2013)PermalinkShaping Efficient Employer Branding Strategies to Target Generation Y : A Cross-National Perspective on Recruitment Marketing / Elena HUBSCHMID / PETER LANG (2013)PermalinkPermalinkPermalinkPermalinkPermalinkInnovative Places in Europe : Research Clustering, Co-Patenting Networks and the Growth of Regions / Julian Phillip CHRIST / PETER LANG (2012)PermalinkIntercultural Dialogue and Multi-level Governance in Europe : A Human Rights Based Approach / Léonce BEKEMANS / PETER LANG (2012)PermalinkPermalinkStatistical Inference in Multifractal Random Walk Models for Financial Time Series / Cristina SATTARHOFF / PETER LANG (2012)PermalinkTrends in Container Shipping : Proceedings of the ISL Maritime Conference 2008- 9 th and 10 th of December, World Trade Center Bremen / PETER LANG (2012)PermalinkWorkers, Citizens, Governance : Socio-Cultural Innovation at Work / Mirella BAGLIONI / PETER LANG (2012)PermalinkGlobal Industry, Local Innovation: The History of Cane Sugar Production in Australia, 1820-1995 / Peter GRIGGS / PETER LANG (2011)PermalinkPermalinkInnovations et transferts de technologie en Europe du Nord-Ouest aux XIXe et XXe siècles / Pierre TILLY / PETER LANG (2011)PermalinkMultinational Enterprises in Regional Innovation Processes : Empirical Insights into Intangible Assets, Open Innovation and Firm Embeddedness in Regional Innovation Systems in Europe / Jan-Philipp KRAMER / PETER LANG (2011)PermalinkLe rôle de l'économie sociale dans les dynamiques socioéconomiques locales : Des concepts aux initiatives d'innovation sociale à l'échelle des quartiers en Europe et à Roubaix, France / Oana AILENEI / PETER LANG (2011)PermalinkBuilding anticipation of restructuring in Europe / Marie-Ange MOREAU / PETER LANG (2009)PermalinkTrade union revitalisation / Craig PHELAN / PETER LANG (2007)PermalinkWhen Culture Goes to Market : Space, Place, and Identity in an Urban Marketplace / Robert J. SHEPHERD / PETER LANG (2007)PermalinkErlebnisse und Tourismus : Ergebnisse der 4. Deidesheimer Gespraeche zur Tourismuswissenschaft / Sylvia MÜLLER / PETER LANGPermalink
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