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PETER LANG |
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Titre : Digital Marketing Applications Type de document : e-book Auteurs : Hatice AYDIN Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631802519 Note générale : copyrighted Langues : Anglais (eng) Résumé : To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88876816 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=498893
Titre : Dynamics of Globalization at the Crossroads of Economics Type de document : e-book Auteurs : Ahmet Arif EREN Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631801949 Note générale : copyrighted Langues : Anglais (eng) Résumé : The world is becoming interconnected via the increase in the volume of trade. This integration process is called globalization, and this led to a massive increase in the production of goods and services. The globalization process has many dimensions such as cultural, social and political. This book mainly aims to investigate the economic aspect of globalization and focuses on trade patterns. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88880061 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=501734 Economic Dynamics and Sustainable Development ? Resources, Factors, Structures and Policies : Proceedings ESPERA 2016 ? Part 1 / Luminita CHIVU / PETER LANG (2019)
Titre : Economic Dynamics and Sustainable Development ? Resources, Factors, Structures and Policies : Proceedings ESPERA 2016 ? Part 1 Type de document : e-book Auteurs : Luminita CHIVU Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631762219 Note générale : copyrighted Langues : Anglais (eng) Résumé : The book contains researchers' scientific opinions and ideas focused on Romanian Academy Strategy 2020. The authors consider economic structures, trends and possible responses to globalisation and European integration challenges.This volume is dedicated to the recently deceased research fellow professor Constantin Ciutacu who was one of the initiators of the ??Economic Scientific Research ? Theoretical, Empirical and Practical Approaches?? (ESPERA) conference and a personality of the Romanian economic research. ESPERA is initiated annually by the National Institute for Economic Research ??Costin C. Kiri?escu?? of the Romanian Academy. It aims to present and evaluate the economic scientific research portfolio and to argue and substantiate development strategies, including European and global best practices. ESPERA intend to become a scientific support for conceptualisation and the establishment of policies and strategies to provide a systematic, permanent, wide and challenging dialogue within the European area of economic and social research. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88868855 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485301 Les enseignes traditionnelles, partie intégrante du patrimoine culturel immatériel de Pékin / Lili DU / PETER LANG (2019)
Titre : Les enseignes traditionnelles, partie intégrante du patrimoine culturel immatériel de Pékin Type de document : e-book Auteurs : Lili DU Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9781433170010 Note générale : copyrighted Langues : Français (fre) Résumé : Depuis son adoption de la «Convention pour la sauvegarde du patrimoine culturel immatériel» en 2003, la Chine a lancé au niveau national, le répertoire de son patrimoine culturel immatériel, et a élaboré, mis en action des mesures pour sa sauvegarde. Pékin, ancienne capitale des cinq dynasties, possède une source abondante du patrimoine culturel immatériel. Les vieilles enseignes pékinoises représentent un vecteur particulier du patrimoine oral, l'art de la dénomination, l'art de l'enseigne, la culture traditionnelle à travers le Confucianisme ainsi que des savoir-faire. Cependant, par rapport à la valorisation économique, la valorisation culturelle de ces entreprises a été longtemps négligée. En recourant à la formulation du patrimoine culturel immatériel, le présent travail a voulu explorer et étudier la pluralité du patrimoine immatériel des vieilles enseignes pékinoises, afin de montrer son enjeu dans le développement et la pérennité de ces enseignes ainsi que pour la préservation de la culture locale de Pékin. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88875495 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494000
Titre : Environment and Sustainability Type de document : e-book Auteurs : Celil AYDIN Editeur : PETER LANG Année de publication : 2019 ISBN/ISSN/EAN : 9783631771877 Note générale : copyrighted Langues : Anglais (eng) Résumé : The fact that environmental issues, which cause a significant externality within global goods, have gained a global dimension, necessitated more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the environment have been on the axis of sustainability. This book contains theoretical and empirical researches written by academicians and researches in the field of environment and sustainability. In the contributions, the macro dimensions of environmental pollution such as economic growth, health sector and technological development are examined. In addition to these, the contributors deal with micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88871452 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486513 Ethical Investing : Opportunities and Challenges of Morally Justified Investments / Gerhard DROESSER / PETER LANG (2019)PermalinkEurope: Civilizations Clashing : From Athens to the European Union / Piotr JAROSZYNSKI / PETER LANG (2019)PermalinkFrom «Gastarbeiter» to European Expatriates : Greek Migrant Communities in Germany and their Socio-political Integration / Eleni TSELIGKA / PETER LANG (2019)PermalinkPermalinkPermalinkHigher Education Reform: Looking Back ? Looking Forward : Second Revised Edition Ed. 2 / Pavel ZGAGA / PETER LANG (2019)PermalinkIndustrialising Africa : Unlocking the Economic Potential of the Continent / Horman CHITONGE / PETER LANG (2019)PermalinkInterdisciplinary Public Finance, Business and Economics Studies : Volume II / Adil AKINCI / PETER LANG (2019)PermalinkPermalinkPermalinkPermalinkNew Approaches in Media and Communication : Symposium Full Paper Book / Ahmet AYHAN / PETER LANG (2019)PermalinkPermalinkOn the Persistence of Relationship Banking within a Bank-Based Financial System : Post-Crisis Evidence from German SMEs / Katharina SAUTER / PETER LANG (2019)PermalinkPortuguese Emigrant Entrepreneurship : in London, Andorra, Nice and Monaco / Maria Ortelinda BARROS GONÇALVES / PETER LANG (2019)PermalinkPreparation Processes of Nonfinancial KPIs for Management Reports : Empirical Evidence on Process Design and Determinants / Matthias NIENABER / PETER LANG (2019)PermalinkPermalinkRepresentation of Artificial Intelligence in the Arts, Vol. 1 : Androids, Golems, and Prometheus / Fabian BANGA / PETER LANG (2019)PermalinkPermalinkPermalinkPermalinkSmaller World, Bigger Issues : Growth, Unemployment, Inequality and Poverty / Hale KIRER SILVA LECUNA / PETER LANG (2019)PermalinkPermalinkSynergy and Goodwill Controlling : Empirical Evidence on Determinants and Acquisition Performance / Daniela PETERS / PETER LANG (2019)PermalinkSystems-thinking for Safety : A short introduction to the theory and practice of systems-thinking. / Simon BENNETT / PETER LANG (2019)PermalinkThe Many Faces of Crisis : An Analysis of Crisis Management from an Economic and Political Perspective / Katarzyna ZIELINSKA / PETER LANG (2019)PermalinkThe Middle East: Thinking About and Beyond Security and Stability / Lorenzo KAMEL / PETER LANG (2019)PermalinkThe Rise of Tech Giants : A Game Changer in Global Finance and Politics / Lorenzo KAMEL / PETER LANG (2019)PermalinkThe Role of Women in Turkish Economy : Current Situation, Problems and Policies / Elif NUROGLU / PETER LANG (2019)PermalinkPermalinkPermalinkUtility Drives Adoption : Understanding Internet Accessibility in Rural China / Mingrui YE / PETER LANG (2019)PermalinkWhat Do We Really Know About Herta Herzog? : Exploring the Life and Work of a Pioneer of Communication Research / Elisabeth KLAUS / PETER LANG (2019)PermalinkAménagement rural et qualification territoriale : Les indications géographiques en France et en Europe / Marc DEDEIRE / PETER LANG (2018)PermalinkCapitalist Accumulation and Socio-Ecological Resilience : Black People in Border Areas of Colombia and Ecuador and the Palm Oil Industry / Edna Yiced MARTINEZ / PETER LANG (2018)PermalinkCentral and Eastern European Socio-Political and Legal Transition Revisited / Fruzsina GÁRDOS-OROSZ / PETER LANG (2018)PermalinkClimate Change in Africa : Social and Political Impacts, Conflicts, and Strategies / Kristina DIETZ / PETER LANG (2018)PermalinkCollective Skill Formation in Liberal Market Economies? : The Politics of Training Reforms in Australia, Ireland and the United Kingdom / Janis VOSSIEK / PETER LANG (2018)PermalinkA Concise History of the French Post Office : From Its Origins to the Present Time / Muriel LE ROUX / PETER LANG (2018)PermalinkCoopération transfrontalière et intégration européenne : Contribution à l’étude du principe fédéraliste / Manuel GOEHRS / PETER LANG (2018)PermalinkCountering the Financing of Terrorism in the International Community / Ivica SIMONOVSKI / PETER LANG (2018)PermalinkA Critique of the Customer Model of Higher Education : The Tail Wagging the Dog / Robert J. SOUCY / PETER LANG (2018)PermalinkCultural Differences in Network Communication : How Polish, German and Ukrainian Netizens Use Social Media / Grazyna PIECHOTA / PETER LANG (2018)PermalinkPermalinkEconomic Growth and Development 2 : Complementary Articles in the Pursuit of Economic Realities / Hasan GÜRAK / PETER LANG (2018)Permalink
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