Détail de l'éditeur
SOUTHBANK PUBLISHING |
Documents disponibles chez cet éditeur (1)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Confessions of an advertising man / David OGILVY / SOUTHBANK PUBLISHING (2004)
Titre : Confessions of an advertising man Type de document : Livre Auteurs : David OGILVY, Auteur Editeur : SOUTHBANK PUBLISHING Année de publication : 2004 Importance : 207 p. ISBN/ISSN/EAN : 978-1-904915-01-0 Prix : 10 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
PUBLICITERésumé : Ogilvy is the creative force of modern advertising. --New York Times
His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard
Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent
...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph
...a must-read for anyone in business - and particularly marketing and PR. --5W Public RelationsPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154567 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 041874 659.1/OGI Livre Library Campus de Reims Salle de lecture Disponible
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26