| Titre : |
Selling and sales management |
| Type de document : |
Livre |
| Auteurs : |
David JOBBER, Auteur ; Geoffrey LANCASTER, Auteur |
| Mention d'édition : |
7th ed. |
| Editeur : |
London : FT PRENTICE HALL |
| Année de publication : |
2006 |
| Importance : |
xxi, 526 p. |
| ISBN/ISSN/EAN : |
978-0-273-69579-0 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
VENTE
|
| Résumé : |
Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management.
Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI. |
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