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Music marketing / Mike KING / BERKLEE PRESS (2009)
Titre : Music marketing : Press, promotion, distribution, and retail Type de document : Livre Auteurs : Mike KING, Auteur Editeur : BERKLEE PRESS Année de publication : 2009 Importance : VIII; 213 p. ISBN/ISSN/EAN : 978-0-87639-098-6 Prix : 23 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; MUSIQUERésumé : Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. you will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157218 Exemplaires (1)
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