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Titre : Sustainable Luxury : Cases on Circular Economy and Entrepreneurship Type de document : e-book Auteurs : Subramanian SENTHILKANNAN MUTHU ; Miguel Angel GADETTI Editeur : Springer Année de publication : 2018 Importance : 169 p. ISBN/ISSN/EAN : 978-981-13-0623-5 Langues : Anglais (eng) Mots-clés : Management
CAS ; ENTREPRENEURIAT ; INDUSTRIE DU LUXE SECTEURRésumé : This book highlights ten cases of entrepreneurship that - in the context of circular economy - have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times. Nombre d'accès : 4 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=513995
Titre : Advances in Global Marketing : A Research Anthology Type de document : e-book Editeur : Springer Année de publication : 2017 Importance : 517 p. ISBN/ISSN/EAN : 978-3-319-61385-7 Prix : 190 EUR Langues : Anglais (eng) Mots-clés : Management
MARKETING INDUSTRIEL ; MARKETING INTERNATIONALRésumé : This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=345233 Indicator-Based Monitoring of Regional Economic Integration / Philippe DE LOMBAERDE / Springer (2017)
Titre : Indicator-Based Monitoring of Regional Economic Integration Type de document : Livre Auteurs : Philippe DE LOMBAERDE ; Edgar J. SAUCEDO ACOSTA Editeur : Springer Année de publication : 2017 Importance : 360 p. ISBN/ISSN/EAN : 978-3-319-50858-0 Langues : Anglais (eng) Mots-clés : Management
ECHANGES INTERNATIONAUX ; POLITIQUE ECONOMIQUE ; UEM ; UNION ECONOMIQUEIndex. décimale : 333.55 ECONOMIE INTERNATIONALE Résumé : This volume brings together experts from different world regions. It presents various experiences with building indicator systems for monitoring the implementation of regional economic integration policies such as preferential trade areas, common markets or economic and monetary unions. The volume discusses both the technical and governance aspects of such systems, and best practices. The regional experiences that are covered include: the European Union, Eurasia, ASEAN, the East African Community (EAC), COMESA, CARICOM, the African-Caribbean-Pacific Group, and the Americas. In addition, various chapters discuss cross-cutting methodological challenges related to trade-related indicators. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=367329 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J5951 333.55 DEL Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Luxury selling : lessons from the world of luxury in selling high quality goods and services to high value clients / Type de document : e-book Auteurs : Francis SRUN, Editeur : Springer Année de publication : 2017 Importance : 1 online resource 245 p. Présentation : illustrations ISBN/ISSN/EAN : 978-3-319-45525-9 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; PRODUIT DE LUXE ; VENTEMots-clés candidats : Luxury goods industry Management. Marketing. Customer relations Luxuries Résumé : Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you`re selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody "Luxury". You need to look, speak, and move "Luxury". The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer`s decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer`s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207919
Titre : Managing Organizational Diversity Type de document : e-book Mention d'édition : 1ère édition Editeur : Springer Année de publication : 2017 Importance : 164 p. (400 crédits) ISBN/ISSN/EAN : 978-3-319-54925-5 Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT ORGANISATIONNEL ; COMMERCE INTERNATIONAL ; GESTION DES RESSOURCES HUMAINES ; INNOVATIONRésumé : This book provides a comprehensive overview of organizational diversity management, intended to help readers implement effective strategies and maximize the value of organizational diversity. Written by experts from a range of disciplines, it presents cutting-edge research and best practices in this field. Further, it addresses the challenges that organizations face in order to successfully manage organizational diversity and presents the application of theoretical concepts. Individual chapters explore topics including workforce diversity, knowledge management, innovation and change, and decision-making. Providing an invaluable resource for students and researchers in the fields of human resource management, industrial engineering and international business, the book will also benefit human resource managers, engineers and economists. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=226761 PermalinkPermalinkPermalinkPermalinkPermalinkSocial Innovation and New Business Models / Laura MICHELINI / Springer (2012)PermalinkPermalinkPermalinkPermalinkPermalink
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