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Documents disponibles chez cet éditeur (34)



Titre : Building Corporate Identity, Image and Reputation in the Digital Era Type de document : e-book Editeur : Routledge Année de publication : 2023 Importance : 573 p. ISBN/ISSN/EAN : 978-1-00-038217-4 Langues : Anglais (eng) Mots-clés : Management
MARQUE ; IMAGE DE MARQUERésumé : Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572728
Titre : Brand Positioning : Connecting Marketing Strategy and Communications Type de document : e-book Auteurs : Erik KOSTELIJK ; Karel Jan ALSEM Editeur : Routledge Année de publication : 2020 Importance : 263 p. ISBN/ISSN/EAN : 978-1-00-002506-4 Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; MARKETING DIRECT ; MARQUERésumé : Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company's brand. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505577
Titre : Entrepreneurship, innovation and sustainable growth : opportunities and challenges Type de document : Livre Auteurs : Nader H. ASGARY ; Emerson A. MACCARI Editeur : Routledge Année de publication : 2020 Importance : 324 p. ISBN/ISSN/EAN : 978-0-367-20463-1 Prix : 47 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; ENTREPRENEURIAT ; INNOVATION TECHNOLOGIQUE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; STRATEGIEIndex. décimale : 112.72 ENTREPRENEURIAT Résumé : Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterise entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book's core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book's core concepts. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535235 Autre formatExemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 055685 658.408 ASG Livre Library Campus de Reims Salle de lecture Exclu du prêt J6825 112.72 ASG Livre Library Campus de Rouen Salle de lecture Exclu du prêt The Political Economy of New Regionalisms in the Pacific Rim / Philippe DE LOMBAERDE / Routledge (2019)
Titre : The Political Economy of New Regionalisms in the Pacific Rim Type de document : Livre Auteurs : Philippe DE LOMBAERDE, Auteur Neoma ; Jose BRICENO-RUIZ Editeur : Routledge Année de publication : 2019 Importance : 272 p. ISBN/ISSN/EAN : 978-1-138-59166-0 Prix : 137 EUR Langues : Anglais (eng) Mots-clés : Management
ECONOMIE INTERNATIONALE ; MONDIALISATION ; RELATIONS ECONOMIQUES INTERNATIONALESIndex. décimale : 333.45 RELATIONS ECONOMIQUES INTERNATIONALES Résumé : Combining an analysis of regionalism from a systemic view with a domestic political-economy analysis, this book sheds light on the new dynamics and emerging configurations of regionalisms and interregionalisms in the post-Trans-Pacific Partnership (TPP).
Donald Trump's presidency has transformed trans-Pacific economic and political relations, contrasting sharply with President Obama's 'pivot to Asia' strategy. Unilateralism and bilateralism have returned to the center stage, at the cost of regionalism, interregionalism, and multilateralism. Understanding these new dynamics requires closer examination of the underlying domestic political economies. Examining ten country case studies of multi-actor agency at the national level, expert contributors argue that trans-Pacific relations should not only be explained in terms of the behavior of the major powers, but that medium powers, and even small countries, can exert influence and occupy strategic nodes and contribute to shaping a new international relations network.
Their findings will be of interest to scholars of international relations, international political economy, regionalism, and international economics.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492833 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J6515 333.45 DEL Livre Library Campus de Rouen Salle de lecture Disponible
Titre : How to Resolve Conflict in Organizations : The Power of People Models and Procedure Type de document : Livre Auteurs : Annamaria GARDEN Editeur : Routledge Année de publication : 2018 Importance : 152 p. ISBN/ISSN/EAN : 978-0-8153-8333-8 Prix : 36 EUR Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; RELATIONS DU TRAVAIL ; RELATIONS COLLECTIVES DU TRAVAIL ; CONDITIONS DE TRAVAIL ; CONFLIT DU TRAVAILIndex. décimale : 162.44 CONFLIT DU TRAVAIL Résumé : This is a comprehensive guide using People Models to understand and resolve conflict at different levels of the organization. It starts at the inter-organizational level explaining conflict between organizations that are involved in mergers and acquisitions. It looks at this kind of conflict not from the point of view of a business and economic rationale but from the point of view of there being a relationship between the two organizations. Here, this relationship is described by a People Model which outlines three different relationship types. In the subsequent chapters we look at the organizational level; first at structural conflict and then at team conflict. In each chapter there is a People Model to explain and resolve conflict. Structural conflict is explained by the Myers Briggs Type Indicator (MBTI) and team conflict is explained by the Schutz model of Inclusion, Control and Openness. In the next chapter the conflict is explained in terms of Gestalt psychology and looks at interpersonal conflict. Carl Jung is then used to explore inner conflict; followed by a chapter on life conflict exploring conflict in terms of how you live a life. The final chapter is focused on the applications of the People Models analysing Donald Trump and Tony Blair. Following through the entire book is a step-by-step procedure called a People Procedure, which is contrasted with a Business Procedure. The former guides you through a process to unravel and resolve conflict. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=316185 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J5956 162.44 GAR Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkEffective peer learning / Routledge (2017)
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