Blue Ocean Strategy / KIM, W. CHAN / PERSEUS BOOK (2014)  

Titre : Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant Type de document : e-book Auteurs : KIM, W. CHAN ; MAUBORGNE, RENEE Editeur : PERSEUS BOOK Année de publication : 2014 Importance : 316 p. ISBN/ISSN/EAN : 978-1-62527-450-2 Langues : Anglais (eng) Mots-clés : Management COMPETITIVITE ; DEVELOPPEMENT DURABLE ; STRATEGIE Index. décimale : 658.8/02 Résumé : This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232541