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Titre : Advances in Brand Semiotics & Discourse Analysis Type de document : e-book Auteurs : George ROSSOLATOS Editeur : Vernon Press Année de publication : 2023 ISBN/ISSN/EAN : 9781648895913 Note générale : copyrighted Langues : Anglais (eng) Résumé : This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88939744 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566049
Titre : Being in Conscience : A Theory of Ethics Type de document : e-book Auteurs : Lambros PHILIPPOU Editeur : Vernon Press Année de publication : 2023 ISBN/ISSN/EAN : 9781648895333 Note générale : copyrighted Langues : Anglais (eng) Résumé : This book aims to suggest a worldview departing from an articulation of a theory of conscience. It analyses the constitutive parts of conscience, a concept that has not been thoroughly examined and analysed in the discussions on ethics. Having the mechanisms of production of conscience as a point of reference, the book proceeds to discuss the concepts of subjective and collective evil. The concept of being in enhanced conscience aims to position the subjective conscience in human historicity. Based on the analysis of the roots of conscience, the subject is placed in the public sphere from the point of view of its corporeal harmony and disharmony as the conditions for its binding with the institutions and the spirit of a worldsphere. The book then expands its scope by addressing the question of what makes a worldsphere functional and dysfunctional. This analysis is useful for scholars who are interested in the deep structural conditions that produce and sustain a liberal democratic state. Through the analysis of inner-worldly and inter-worldly temporality, the mode of the creative rhythm is depicted by underlining the creative divergence that occurs not only within distinct worlds but also between worldspheres. The mediation of this analysis introduces the concept of planetary functionality whereby what is at stake is the islands of functionality that serve the survival of an interconnected world. The theory of conscience is applied also to the analysis of the state and of the economy. Conscience is also identified with the properties attributed to God, suggesting a new understanding of the meaning of religion and its role in human historicity. Finally, it argues that we should understand the future as the future of conscience that can function as the only motor of historical evolution. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88938315 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563623
Titre : Black Panther : Wakandan Civitas and Panthering Futurity Type de document : e-book Auteurs : Jorge SERRANO Editeur : Vernon Press Année de publication : 2023 ISBN/ISSN/EAN : 9781648891168 Note générale : copyrighted Langues : Anglais (eng) Résumé : This interdisciplinary academic study is for readers interested in film, media, and the comic book genre. Superhero theories are abundant, especially considering their use as a tool for coping with adversity, and some note that it is an integral part of American society, young formative minds, in particular. It is not just about learning morals but also seeing how an ideal society should function and look. There are works that review superheroes and theories about comic book series adaptions in film and text, but the writers in this compendium engage not only with the film and the intersectionality of women, Asian culture, Du Bois, and even Greek Ajax and others for comparison but also comparative analysis of works that capture African and African diasporic representation throughout various historical time periods. The anthology presents discourse that engages a variety of assessments that involve questions of positive and pejorative representation. Educators will find this a useful tool for undergraduate students as well as general audiences interested in this popular film/comic series. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88938311 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563619 Cross-cultural Business and Management : Perspectives and Practices / Chandan MAHESHKAR / Vernon Press (2023)
Titre : Cross-cultural Business and Management : Perspectives and Practices Type de document : e-book Auteurs : Chandan MAHESHKAR Editeur : Vernon Press Année de publication : 2023 ISBN/ISSN/EAN : 9781648896941 Note générale : copyrighted Langues : Anglais (eng) Résumé : Cross-cultural Business and Management: Perspectives and Practices Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945724 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577673
Titre : Economics of Economy Pricing Type de document : e-book Auteurs : Marin MUZHANI Editeur : Vernon Press Année de publication : 2023 ISBN/ISSN/EAN : 9781648896705 Note générale : copyrighted Langues : Anglais (eng) Résumé : The economy of the industrialized countries in the 21st century has already moved to a new level of mass production and technology never seen before, thanks in part to globalization, advanced technologies, new organization management methods, and innovative supply chain. A relatively large number of mass-produced commodities (characterized as non-premium) and services in Western economies are somehow sold at discounts rather than regular prices at a much higher frequency that was never seen before. This phenomenon has completely changed how we look at the theory of the firm in microeconomics. This book is indented to introduce new ideas and theories by challenging the current modern micro-and-macro economic theories. In a globalized world, the economies of advanced countries have entered a new phase called “economy pricing,” where most of the mass commodities are sold at a low price during certain periods of the year, called ‘sales events’. In addition to low prices, most industrialized countries have had record low inflation, low-interest rates, low growth, and low unemployment rates.This book will contend how the “Economy Pricing System” is about to revolutionize how people look at a real economy’s micro and macro effects. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942562 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574632 PermalinkPermalinkField Hollers And Freedom Songs, the Anthology : Featuring the collected works from the Sweat Equity Investment in the Cotton Kingdom Symposium / C. Sade TURNIPSEED / Vernon Press (2023)PermalinkPermalinkHandbook of Research on Cross-culture Business and Management / Chandan MAHESHKAR / Vernon Press (2023)PermalinkHow to Actively Engage Our Students in the Language Classes / Carmela B. SCALA / Vernon Press (2023)PermalinkMadwomen in Social Justice Movements, Literatures, and Art / Jessica Lowell MASON / Vernon Press (2023)PermalinkNew to the LSP classroom ? : A selection of monographs on successful practices / Martina VRANOVA / Vernon Press (2023)PermalinkPlasti(e)cological Thinking : Working out an (Infra)structural Geoerotics / Abhisek GHOSAL / Vernon Press (2023)PermalinkReimagining Capitalism : Applying Negative Dialectics for a Better Future / David M. ATKINSON / Vernon Press (2023)Permalink
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