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OXFORD UNIVERSITY PRESS
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Documents disponibles chez cet éditeur (129)



The Oxford Handbook of Luxury Business / Pierre-Yves DONZE / Oxford : OXFORD UNIVERSITY PRESS (2022)
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Titre : The Oxford Handbook of Luxury Business Type de document : e-book Auteurs : Pierre-Yves DONZE, Auteur ; Véronique POUILLARD, Auteur Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2022 Importance : 649 p. ISBN/ISSN/EAN : 978-0-19-093224-4 Langues : Anglais (eng) Mots-clés : Management
PRODUIT DE LUXE ; PRODUCTION ; DISTRIBUTIONRésumé : his innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539106 New Developments in the Brewing Industry : The Role of Institutions and Ownership / Erik MADSEN / Oxford : OXFORD UNIVERSITY PRESS (2020)
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Titre : New Developments in the Brewing Industry : The Role of Institutions and Ownership Type de document : e-book Auteurs : Erik MADSEN, Auteur Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2020 Importance : 349 p. ISBN/ISSN/EAN : 978-0-19-259682-6 Langues : Anglais (eng) Mots-clés : Management
BIERE SECTEUR ; FINANCE D'ENTREPRISE ; STRUCTURE DE L'ENTREPRISERésumé : Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries,discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contractbrewing, and knowledge exchange for small sized breweries.Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=520326
Titre : Marketing Type de document : Livre Auteurs : Paolo ANTONETTI, Auteur Neoma Mention d'édition : 5th ed. Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2019 Importance : 738 p. ISBN/ISSN/EAN : 978-0-19-880999-9 Prix : 65 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUE ; THEORIE DU MARKETINGIndex. décimale : 121.76 THEORIE DU MARKETING Résumé : The connection between marketing theory and practice is made explicit throughout, with examples and Market Insights, featuring companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, as well as SMEs, not-for-profits, and social enterprises. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485558 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 052757 658.8 ANT Livre Library Campus de Reims Salle de lecture Disponible J6478 121.76 ANT Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Commodities : Markets, Performance, and Strategies Type de document : e-book Auteurs : H. Kent BAKER, Auteur Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2018 Importance : 608 p. (200 crédits) ISBN/ISSN/EAN : 978-0-19-065602-7 Prix : 149 EUR Langues : Anglais (eng) Mots-clés : Management
MARCHE ; MATIERE PREMIERE ; PERFORMANCE ; STRATEGIERésumé : Commodities: Markets, Performance, and Strategies provides a comprehensive view of commodity markets by describing and analyzing historical commodity performance, vehicles for investing in commodities, portfolio strategies, and current topics. It begins with the basics of commodity markets and various investment vehicles. The book then highlights the unique risk and return profiles of commodity investments, along with the dangers from mismanaged risk practices. The book also provides important insights into recent developments, including high frequency trading, financialization, and the emergence of virtual currencies as commodities. Readers of Commodities: Markets, Performance, and Strategies can gain an in-depth understanding about the multiple dimensions of commodity investing from experts from around the world. Commodity markets can be accessed with products that create unique risk and return dynamics for investors worldwide. The authors provide insights in a range of areas, from the economics of supply and demand for individual physical commodities through the financial products used to gain exposure to commodities. The book balances useful practical advice on commodity exposure while exposing the reader to various pitfalls inherent in these markets. Readers interested in a basic understanding will benefit as will those looking for more in-depth presentations of specific areas within commodity markets. Overall, Commodities: Markets, Performance, and Strategies provides a fresh look at the myriad dimensions of investing in these globally important markets. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230467
Titre : Contract Law : Text, Cases, and Materials Type de document : Livre Auteurs : Ewan MAC KENDRICK, Auteur Mention d'édition : 8th ed. Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2018 Importance : 1088 p. ISBN/ISSN/EAN : 978-0-19-880816-9 Prix : 44.50 EUR Langues : Anglais (eng) Mots-clés : Management
DROIT DES CONTRATSIndex. décimale : 323.67 DROIT DES CONTRATS Résumé : Comprising a unique balance of 40% text to 60% cases and materials, Contract Law: Text, Cases, and Materials combines the best features of a textbook with those of a traditional casebook. The author's clear explanations and analysis of the law provide invaluable support to students, while the extracts from cases and materials promote the development of essential case reading skills and allow for a more detailed appreciation of the practical workings of the law. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232485 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 051820 346.42 MAC Livre Library Campus de Reims Salle de lecture Disponible J4794 323.67 MAC Livre Library Campus de Rouen Salle de lecture Exclu du prêt Development and Distribution : structural change in South East Africa / Andy SUMNER / Oxford : OXFORD UNIVERSITY PRESS (2018)
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PermalinkPermalinkTrust in social dilemmas / Oxford : OXFORD UNIVERSITY PRESS (2017)
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