| Titre : |
Is localism a good driver for business? |
| Type de document : |
Mémoire |
| Auteurs : |
Guillaume BRUNET, Auteur |
| Année de publication : |
2022 |
| Importance : |
36 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ETHIQUE ; DELOCALISATION ; PRODUCTION ; GESTION DE LA PRODUCTION
|
| Résumé : |
Many factors are encouraging more consumers and companies to turn to localism as a new goal for consumption and/or production. The definition of localism remains vague as it is very subjective. However, localism is a wide trend that cannot be resumed to production location. As a matter of fact, it is a rising phenomenon due to a steep evolution of production costs in Asia, the need to take more into consideration environmental issues and more generally, claim for ethical behaviour, a strong tendency on the internet and in the digital world to endorse peer to peer solutions and a deep need of sense leading to a renew of local production and distribution especially in the food field.
Altogether it's a much more than a simple economic parameter, it's a strong accelerator for business development and economic growth that must be considered as a new driver for a successful business. The major question raised here is whether the time is ripe for relocation? Should we rely on a more local economic system for the sustainability of national companies? In this essay, we will analyse the reasons why companies should return to localism and the upheavals that this would entail for our consumption patterns. |
| Programme : |
MSc Digital Expertise for Marketing |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572737 |
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